“Despite the fact that I’ve been using Windows 8 for the past three weeks, I somehow managed to overlook a rather stark feature in the OS: ads,” Rob Williams reports for HotHardware. “No, we’re not talking about ads cluttering up the desktop or login screen (thankfully), but rather ads that can be found inside of some Modern UI apps that Windows ships with. That includes Finance, Weather, Travel, News and so forth. Is it a problem?”

“On previous mobile platforms, such as iOS and Android, seeing ads inside of free apps hasn’t been uncommon. It’s a way for the developer to get paid while allowing the user to have the app for free. That’s where the first big difference comes in,” Williams writes. “While people can expect ads in a free app, no one expects ads in a piece of software [for which] they just paid good money. I actually can’t think of another immediate example where a piece of paid software shows ads.”

Williams writes, “The biggest mistake here on Microsoft’s behalf is that no one is made aware of these ads until they happen to stumble on them. No one is going to expect ads to be loaded in their paid-for OS, so a notification of that at first boot would be appreciated. Further, no one is given the option to disable them (though I’m sure it’d take little more than an editing of the hosts file). Finally, there’s also the fact that these ads haven’t decreased the price of the OS, else that’d be a point Microsoft would no doubt flaunt.”

Read more in the full article here.

MacDailyNews Take: Microsoft. Forever shooting themselves in their big clown feet.

Rather than just smirking and rolling our eyes, as usual when we see the odd PC laptop sufferer in public, we’re just going to laugh right in the mouth-breathing face of anyone sporting a Surface.

Nooo, we’d never do that. Too boorish. Instead, we’ll just sell each of them a nice new share of the Brooklyn Bridge.

[Thanks to MacDailyNews Reader "zmarc" for the heads up.]

Related articles:
Microsoft Surface Touch Cover splits within days, exposing wire; early users complain – November 9, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
Microsoft’s bloated Windows RT eats 16GB of Surface tablet – November 5, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Acer delays Windows RT tablets; adopts ‘wait and see’ approach after poor Surface RT reviews – October 30, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
Analyst: Microsoft’s Surface RT tablet priced too high, could be the next Zune – October 18, 2012
Dvorak: ‘Microsoft’s Surface tablet isn’t the Apple iPad, so it shouldn’t be priced like one’ – October 18, 2012
Microsoft inexplicably claims Surface RT tablet lower resolution screen beats iPad with Retina display – October 17, 2012
Microsoft Surface RT tablet Wi-Fi-only; 32GB for $599 with, $499 without keyboard, $699 for 64GB – October 16, 2012
Microsoft airs first TV ad for Surface tablet (with video) – October 15, 2012
Apple’s ‘iPad mini’ to obliterate Microsoft’s Windows 8, Surface RT tablet launches – October 13, 2012
Acer CEO to Microsoft: ‘Think twice’ about Surface tablets – August 7, 2012
Microsoft Surface tablet pricing leaked; US$1,000 for ‘cheapest’ Windows RT model – July 26, 2012
Ballmer: Uh, yeah, ‘Surface is just a design point,’ you know – July 10, 2012
Microsoft’s Buffoon, er… Ballmer throws down gauntlet against Apple – July 10, 2012
Microsoft reportedly dumps ‘VaporMg’ chassis, will use ‘VaporMg’ only as ‘surface treatment’ – July 9, 2012
Microsoft’s downfall: Inside the executive e-mails and cannibalistic culture that fueled Microsoft’s lost decade – July 7, 2012
HP said to dump Microsoft over Surface; to cozy up to Google Android for tablet efforts – July 2, 2012
Bad news for Microsoft’s iPad killer? – July 2, 2012
Dear Microsoft, Steve Balmer and Bill Gates: What is up with your obsession with keyboards? – June 28, 2012
Jason Schwarz: Top 10 reasons why Microsoft’s Surface is DOA – June 22, 2012
Why I love Microsoft’s vaporware Surface tablet – June 22, 2012
Microsoft’s Surface tablet said to be Wi-Fi only at launch; no 4G, no 3G, no 2G, not even 1G – June 22, 2012
Microsoft outsources Surface assembly to Pegatron; prices above $799 for Windows 8, above $599 for Windows RT expected – June 21, 2012
Acer founder: Microsoft will quit making tablets soon – June 21, 2012
Devastating video shows Microsoft’s Surface event aping Steve Jobs’ iPad unveiling (with video) – June 20, 2012
Thanks to Apple, Microsoft is doomed in the era of mobile computing – June 20, 2012
Why wouldn’t Microsoft let anyone touch its Surface tablets’ keyboard cover? – June 20, 2012
The cost of Microsoft’s Surface tablets – June 20, 2012
Apple’s revolutionary iPad vs. Microsoft’s anti-tablet ‘Surface’ – June 20, 2012
Microsoft’s Surface tablets provokes ‘sense of betrayal’ among Windows PC assemblers – June 20, 2012
Fox News: Copier Microsoft is doomed to fail with Surface tablet – June 19, 2012
Microsoft’s Surface tablet destined to be as successful as the Zune – June 19, 2012
Surface: Why Microsoft’s big mystery turns out to be a big mistake – June 19, 2012
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
Microsoft previews own ‘Surface’ tablet – June 18, 2012
Microsoft touts ‘major’ June 18 event said to showcase Windows RT tablets – June 15, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011