“Apple’s then-Chief Operating Officer Tim Cook was named by the board of directors as Jobs’ successor as CEO, ‘effective immediately,’” Cheng reports. “Apple kept on trucking as Cook confidently took control of the company that Jobs had cofounded and helped steer it through another successful—sometimes wildly successful—four quarters. But Cook didn’t run the company like a Steve Jobs clone; after all, Cook said that Jobs taught him to “never ask what he would do.” Instead, Cook ran it the way he would like to run Apple, for better or for worse.”
Below are five of the biggest things we think Apple has done since Tim Cook took over one year ago:
• Charity contribution matching
• Left (and rejoined) EPEAT
• Fighting the DoJ on e-books
• New ad campaigns
Read more in the full article here.