Apple’s revolutionary Apple Card

Apple announces a product or service. The naysayers immediately explain in obtuse detail why it won’t ever work. “How could Apple be so stupid to conceive of such a flop!” Then its revenue quickly becomes enough to qualify as a Fortune 500 company when valued on its own…


Are we ready for Time Machine 2.0 yet?

Speculation was rife among users, rather than developers, that last June’s WWDC might have brought announcement of a major update to Time Machine…

The story of the iMac is the story of Apple

The iMac been transformed over the years, and Apple’s aims for it have changed too, but the sole item on sale in 1998 that you can still buy today is the iMac…

Apple Card makes iPhone even stickier

The new Apple Card credit card will help Apple retain iPhone users since the interface for the card is an iPhone app, and users won’t be able to pay their balance…

Apple Watch is killing beleaguered Fitbit

Apple has deep pockets and a well-developed ecosystem of gadgets, software, and related services that makes simple price undercutting not a valuable enough proposition…

Should Apple make a cheaper iPhone?

There’s still another quarter to go, but Apple’s 2019 fiscal year is not going to go down as The Year of Booming iPhone Sales…

Apple: iPhone is not dead

In the past Apple’s narrative always has been centered on the iPhone, precisely iPhone unit sales and the average selling price…