Apple’s latest iPhone ad, “Invincibles,” aims to strike an emotional chord by following the journey of a tripod dog (a canine with only three legs).
The hero of “The Invincibles,” created by agency TBWAMedia Arts Lab, is a tripod dog named Trip, whose life is changed when he receives a prosthetic leg. Trip’s owner, Lydia, takes him to a small business in New Jersey called 3DPets, which creates custom pet prosthetics using the LiDAR Scanner and TrueDepth camera on the iPhone 14 Pro.
The ad hits all the emotional notes of a transformation story, starting with Lydia adopting Trip at four months old after he was cast aside due to his deformities. Trip’s leg was amputated, but Lydia provided him a loving home.
After a visit to 3DPets, whose team uses the iPhone to create body scans that are the basis for his prosthesis, Trip is able to run and play freely with his new 3D-printed leg.
Other dogs that appear in the spot include Eve, Samson and Cleo–all of whom have front full-limb prostheses–and P!nk, who uses a cart.
MacDailyNews Take: Here’s the ad:
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I thought a tripod dog was a photographer’s Sherpa
R&D like this should be focused on children and humans generally. Dogs and cats get by fine with three limbs. It’s actually sick to focus so much attention on animals. I don’t think the “dog-mom”/”cat-mom” 🤮 segment needed more encouragement to buy Apple products.
Thanks for your information!