In a new interview with GQ magazine, Apple CEO Tim Cook was willing to explain why Apple might — hypothetically — be interested in something like an AR/VR headset.
“If you think about the technology itself with augmented reality, just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection,” Cook says. “It could empower people to achieve things they couldn’t achieve before. We might be able to collaborate on something much easier if we were sitting here brainstorming about it and all of a sudden we could pull up something digitally and both see it and begin to collaborate on it and create with it. And so it’s the idea that there is this environment that may be even better than just the real world — to overlay the virtual world on top of it might be an even better world. And so this is exciting. If it could accelerate creativity, if it could just help you do things that you do all day long and you didn’t really think about doing them in a different way.”
Cook gestures at a glass pane nearby. We could measure it, he says, if we wanted to. We could put some art up on the wall, take a look at it right now. These were some of the very first AR uses people dreamed up, Cook says — imagine, in other words, what else might be possible, what else might already be invented and underway.
MacDailyNews Take: As we just wrote this morning, “if Apple cannot juice the AR/VR industry, nobody can.”
Apple’s smartgoggles will be cool, but it’s the subsequent Apple smartglasses that will change the world. – MacDailyNews, July 11, 2022
The Apple Glasses will be the key as holding up slabs of glass as “windows” is suboptimal. When we’re running in a race, for example, we don’t want to have to hold an iPhone or even glance at an Apple Watch, but with a pair of Apple Glasses constantly overlaying time, pace, splits, etc. it’ll be ideal! — MacDailyNews, September 6, 2019
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017
The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
there’s nothing specific in his comment, however.
“being more creative” in the abstract isn’t a use case.
Eh…. It’s interesting. But… I’m ok.
I wouldn’t mind if it could ID people and show me their social media posts. Especially, schoolteachers, college professors, and Doctors.
Somehow, I’ve become a child safety advocate AND a pro-female feminist. Even, though I’ve never tried or cared before. Odd how all that flipped around the last few years.
In the holy name of child safety advocate does not give you the right to access privacy information of anonymous individuals protected by the U.S. Constitution. Living in China or Russia is more favorable to you…
“this environment that may be even better than just the real world — to overlay the virtual world on top of it might be an even better world.”
FALSE! FAKE. FANTASY.
Get REAL.
Nuff said…
If I bought a $100,000 AppleCar, with no steering wheel and no gas pedal or brake pedal, could I buy a $3,000 AppleGlasses and get to experience what it would be like to actually drive an AppleCar, if it had a steering wheel and gas pedal? That would be really cooool!
Cook writes, “…just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection…”
How does living behind goggles help me better communicate with others?
Sit in a restaurant and watch the people at other tables. Often, they are more engaged with their phones than the people sitting with them at the table.
Imagine sitting in a restaurant with most people wearing their iGoggles. That will be a boon for interpersonal communication and contact. Think it won’t happen? No one thought the cell phone would have such a negative impact on interpersonal communication.
But then again, maybe my cheeseburger will look like prime rib and my date might look like Marilyn Monroe or a young Sophia Loren.