Mark Zuckerberg takes thinly veiled shot at Apple; implies Apple’s AR/VR headset will be very expensive

Meta Platforms, née Facebook, recently announced the Meta Quest Pro, its $1,500 mixed reality headset, and CEO Mark Zuckerberg recently took the opportunity to take a few shots at Apple, implying that Apple’s unannounced mixed-reality headset would be hella expensive.

Apple VR/AR headset concept by Antonio DeRosa
Apple VR/AR headset concept by Antonio DeRosa

Omar Sohail for Wccftech:

Speaking to Stratechery’s Ben Thompson in a podcast interview, Zuckerberg was quick to point out that Apple likes to make money off its customers by building hardware and that what he is trying to do is completely different.

“It’s typically people build hardware and they try to make a profit off of it, where if you’re Apple, you build hardware and you charge as much as you can for it. I do think that having someone come into the space and basically say, We’re going to build the best hardware in the space and we’re going to basically sell it at a break-even point and in some cases.”

Zuckerberg does forget that the Meta Quest Pro is priced at $1,500, which is incredibly expensive…

Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg
MacDailyNews Take: The nasty piece of dead-eyed work is already shitting bricks.

Of course, this is coming from a guy who was smart enough to steal the idea for Facebook, but doesn’t seem to be smart enough to run Facebook profitably without trampling his users’ privacy sans permission. Hence, his quixotic push to sell a warmed-over Second Life knockoff; stench of desperation be damned.

Zuckerberg: Yeah so if you ever need info about anyone at Harvard
Zuckerberg: Just ask
Zuckerberg: I have over 4,000 emails, pictures, addresses, SSNs
Zuckerberg: People just submitted it.
Zuckerberg: I don’t know why.
Zuckerberg: They “trust me”
Zuckerberg: Dumb fucks

(Instant messages sent by Mark Zuckerberg during Facebook’s early days, reported by Business Insider in May 2010.)

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  1. “nasty piece of dead-eyed work”

    “his quixotic push to sell a warmed-over Second Life knockoff”

    “stench of desperation be damned”

    Very nice writing, MDN. More, please!

  2. “Apples AR glasses will be very expensive”
    I think we already knew that. It probably won’t even be meant for customers to buy but for developers to use to build stuff. Most likely the target will be for people to use AR with their iPhones shrug $499 would be a nice target for the consumer product.

    1. The big, “pricey” VR headset will, in part, exist as a means for developers to build the next killer AR apps for true, light, powerful Apple smartglasses.MacDailyNews, February 4, 2021

      The initial “Apple Reality Pro” mixed-reality headset will be panned by the usual suspects as “too costly,” “lacking content,” “weird-looking,” “the most expensive headset in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard which makes it not a very good email machine,” etc.

      The fact will be that Apple’s smartgoggles will be expensive, cool, and niche, but it’s the subsequent Apple smartglasses that will change the world.MacDailyNews, September 22, 2022

  3. What’s REALLY expensive is getting tricked into spending $1,500 of your money on Facebook hardware so that horrid company can commoditize all of your personal data and activity.

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