Apple reclaimed its title as the world’s most valuable brand, last held in 2015, according to a new survey from Kantar BrandZ, knocking Amazon off the top spot for the first time in three years.
Burhan Yuksekkas for Bloomberg News:
Apple’s brand value reached $947 billion this year, while Amazon slipped to third, according to Kantar’s survey published Wednesday.
Louis Vuitton, the fashion label owned by LVMH SE, become the first luxury brand to reach the Top 10 after experiencing 64% growth in value to $124.2 billion, despite consumers slowly returning after the pandemic. Tesla Inc. jumped 18 positions to 29th place, becoming the top car brand due to a surge in interest in electric vehicles.
MacDailyNews Note: Kantar’s Most Valuable Brands:
- Apple: $947 billon
- Google: $820 billon
- Amazon: $706 billon
- Microsoft: $611 billon
- Tencent: $214 billon
- McDonald’s: $197 billon
- Visa: $191 billon
- Facebook: $186 billon
- Alibaba: $170 billon
- Louis Vuitton: $124 billon
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