Study: Apple Macs have lower Total Cost of Ownership than Windows PCs

When employees were sent home en masse at the beginning of the COVID-19 pandemic, IT teams were forced to quickly adapt to a dramatic increase in remote work. Now, many employees are advocating to stay remote or to move to a hybrid model when they are in the office part-time. A new study by Dimensional Research finds, yet again, that Apple Macs and other Apple devices have many advantages, including lower Total Cost of Ownership (TCO).

Apple's family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, iMac, and Mac mini.
Apple’s family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, iMac, and Mac mini.

Dimensional Research via Kandjii:

The hybrid workforce is expanding dramatically

• 94% have hybrid workers
• 70% more than doubled the number of remote or hybrid workers in past two years
• 87% say that the good of hybrid work outweighs the bad
• 97% agree the hybrid workforce is here to stay

Apple device adoption increases as the hybrid workforce grows

• 76% report increase in use of Apple devices in past two years
• 63% say use of Mac notebook computers increased in past two years
• 53% cite an increase in requests for Apple devices among employees
• Many more IT stakeholders reported an increase in requests for Apple devices than reported an increase in requests for other types of devices (42% vs. 11%)

Apple devices have advantages for remote management

• 95% face challenges managing remote devices
• 48% believe Apple devices have advantages over other types of devices for hybrid workers
• 54% of IT device management stakeholders and 56% of IT leadership have increased confidence in their ability to remotely manage Apple devices in the past two years
• 75% agree that Apple devices have lower overall Total Cost of Ownership (TCO)

MacDailyNews Take: Of course Macs have lower TCO than crappy Windows PCs. This has been known and documented now for many years.

See also:
• IBM now has over 290,000 Apple Macs and other devices deployed – November 12, 2019
• The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
• IBM realizes huge savings with largest-ever enterprise Mac deployment: 100,000 Macs by end of year – October 19, 2016
• Enterprise Desktop Alliance: Apple Macs cost a lot less than Windows PCs to manage – March 9, 2010
IT survey finds Macs in the enterprise easier, cheaper to manage than Windows PCs – March 18, 2010
• Pfeiffer Consulting: Mac vs Windows: Total Cost of Ownership, Productivity and Return on Investment – March 30, 2006

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  1. Yes MDN, vividly recall TCO articles back in the 1990s. Good to read around half of IT is opening up to Apple computers and other devices. The number is too low and Apple should do a better job promoting their products to the dark side…

    1. Tau Mix – Says the non-IT guy. We have both. They are not so smooth when they have to adhere to policy and security and play nice with others. They have some advantages, but truly can be a headache and draw away precious cycles at other times simply for issues all their own.

  2. In fairness to IT people, the number of people that are hostile to Macs is very low. Usually, IT are concerned with other things such as – how can I meet the security demands of our compliance officers and still retain maximum utility for our users? Or is there a way to deploy this application that requires less maintenance or securely exchange data?

    When you have a homogeneous environment, it’s easier to answer those questions, especially if your IT team is overworked, under-staffed and under-funded. Introducing a new platform creates extra work to their already full plate.

    However, with the WFH trend, IT people know that users are out in the field must be more self-sustaining. That’s where Macs, with their branding of “plug and play” becomes more attractive for IT. In the last company I worked for, our main IT guy was a pro on both platforms. I once apologized to him for needing support on something. His response was “you Mac users hardly need any help”.

  3. Some of you may recall an in depth, internal study by Intel during the Dark Days. Intel had internal groups that ran 100% Macs and internal groups that ran 100% Wintel (the old Windows & Intel duopoly) and internal groups that ran various combinations. Intel’s internal report showed that the 100% Mac group had the lowest TCO. The worst/highest TCO was when it was 97% Wintel and 3% Mac. Even the 100% Wintel groups had higher TCOs than the 100% Mac groups.

    This was relatively early in the PowerPC days. The Star Trek project at Apple (Mac on Intel) was still pretty new and only internal to a couple Apple labs. Mac running Intel processors was virtually unheard of except for the occaisonal wild rumor.

    Not surprisingly, shortly after that study became public (aka was leaked) it disappeared from the ‘net. Intel did a pretty good job scrubbing it from everywhere. Intel couldn’t have the world knowing that computers NOT running Intel processors or Windows are much, much less expensive in the long run. They couldn’t have the whole world knowing that the “Apple Tax” was 100% myth.

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