Apple Mac takes 7.4% worldwide market share in Q221 – IDC

The surge in PC demand continued through the second quarter of 2021 despite global component shortages and logistics issues. Apple’s Mac took 7.4% worldwide market share in Q221, according to International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker

Worldwide shipments of Traditional PCs, inclusive of desktops, notebooks, and workstations, reached 83.6 million units in 2Q21, up 13.2% from the second quarter of 2020, according to preliminary results from IDC. Elevated demand for PCs combined with shortages that greatly impacted the supply of notebooks led to desktop growth outpacing that of notebooks during the quarter.

“The PC market’s hot streak continued to drive heavy investments from the supply side including the entry of new vendors as well as additional spend from underdogs,” said Jitesh Ubrani, research manager for IDC’s Mobile and Consumer Device Trackers, in a statement. “And while the top 5 continue to drive volume, the smaller vendors have helped drive growth by offering unique features or niche designs.”

Though annual growth remains quite high, it has begun to taper off as the 13% growth rate in 2Q21 is far lower than the 55.9% growth in 1Q21 and 25.8% growth in 4Q20. “The market faces mixed signals as far as demand is concerned,” said Neha Mahajan, senior research analyst with IDC’s Devices and Displays Group, in a statement. “With businesses opening back up, demand potential in the commercial segment appears promising. However, there are also early indicators of consumer demand slowing down as people shift spending priorities after nearly a year of aggressive PC buying.”

Top 5 Companies, Worldwide Traditional PC Shipments, Market Share, and Year-Over-Year Growth, Q2 2021 (Preliminary results, shipments are in thousands of units)
IDC: Top 5 Companies, Worldwide Traditional PC Shipments, Market Share, and Year-Over-Year Growth, Q2 2021 (Preliminary results, shipments are in thousands of units)
• IDC declares a statistical tie in the worldwide Traditional PC market when there is a difference of one tenth of one percent (0.1%) or less in the shipment shares among two or more vendors.
• Some IDC estimates prior to financial earnings reports. Data for all companies are reported for calendar periods.
• Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
• Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this report.

MacDailyNews Take: Time for enterprise Mac sales and market share to pick up where consume trails off post-COVID response.


  1. Market share is interesting but I think what Apple really wants is a free flow of software back and forth between iOS and MacOS, such that their real install base is more like 1 billion. Pretty much the same as what MS is doing with Xbox and Windows.

  2. Is this something to celebrate? Big investors take one look at that chart and they’ll say Apple is finished in the PC market. One thing that’s never taken into account is the iPad. Apparently tablets aren’t worth mentioning as they’re not seen as computers. That’s unfortunate for Apple and Apple shareholders.

    What Apple really needs to do is to appeal to the corporations that buy 20,000 PCs at a time. Of course, we all know that will never happen. Already Windows 11 is going to generate corporate buying sprees as businesses find out their older Windows PCs won’t run Windows 11. All I know is that Microsoft Windows will never go out of favor thanks to their strong corporate ecosystem. I think even Chrome OS on laptops is more popular than MacOS. Apple likely isn’t interested in the low-cost market so everything will remain the same for the next decade.

    Michael Dell must be laughing about being able to sell twice as many computers as Apple can even after all these years despite Apple being a $2.4T company. It’s interesting to see only HP had much less sales/shipment growth than Apple, so HP must really be doing poorly. All the other companies had double-digit sales/shipment growth and Apple just fell short of that. Oh, well. None of this surprises me at all. Most users would rather pay less than pay more for a computer and that’s just how it is.

    I know Apple is doing a fine job with selling expensive desktops and laptops, but investors simply love to see those big market share numbers.

    1. You do realize that AAPL is the most successful company from an investment standpoint in history and is worth 2.4 Trillion dollars? They’ve done this while utterly ignoring market share.

  3. You do not want majority marketshare. If you do that, you will be considered a monopoly and killed by govt idiots (I know I repeat myself).

    You want profit share… and I bet apple enjoys the vast majority of that.

    1. In the global personal computer market, the Mac doesn’t come close to taking a majority profit share.

      HP and Lenovo each sell ~3 times the unit volume every year.

      ASP on Macs is about 50% higher than PCs, not 300%.

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