Apple deploys TikTok ‘Jump’ campaign to promote AirPods Pro

This week Apple debuted a new AirPods Pro ad spotlighting the versatility of Apple’s already iconic earbuds. Apple is also running a campaign on popular video sharing service TikTok using the “#AirPodsJUMP” hashtag.

Noise-canceling shootout:AirPods Pro are packed with audio innovation to deliver superior sound and an immersive noise-canceling experience.
Apple’s AirPods Pro are packed with audio innovation to deliver superior sound and an immersive noise-canceling experience.

AirPods revolutionized the wireless audio experience with a breakthrough design, and AirPods Pro take it even further with lightweight, in-ear headphones engineered for comfort and fit. Each earbud comes with three different sizes of soft, flexible silicone ear tips that conform to the contours of each individual ear, providing both a comfortable fit and a superior seal — a critical factor in delivering immersive sound. To further maximize comfort, AirPods Pro use an innovative vent system to equalize pressure, minimizing the discomfort common in other in-ear designs. AirPods Pro are sweat- and water-resistant, making them perfect for active lifestyles.

Transparency mode provides users with the option to simultaneously listen to music while still hearing the environment around them, whether that’s to hear traffic while out for a run or an important train announcement during the morning commute.

AppleInsider:

The official Apple TikTok account has now shared six videos as part of that campaign. Each clip implements a TikTok influencer using a jump rope and AirPods Pro. It also asked other TikTok users to post their own clips of the challenge.

Apple first debuted its TikTok account in April 2020. For most the year, it remained dormant, but the company launched a campaign similar to the current AirPods Pro project in November to promote the iPhone 12 mini.

The company’s TikTok account has grown since then and now has more than 602,000 followers and 715,000 likes.

@apple

@rhegan777 will see if you can keep up. Then it’s your turn to shine. #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@justmaiko can jump into different looks. What will your jump do? #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@jumproperidge will show you how a pro does it. Now it’s your turn. #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@jumpropejimmy can jump over the rainbow. What can you do? #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@laetitiaky just needs her hair to get jumping. How will you do it? #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@kaylly_the_sensei turns day into night with a jump. What can you do? #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

MacDailyNews Take: Apple’s “Jump” ad for AirPods Pro:

Oh, sorry:

4 Comments

      1. Of course it is, and my comment was no more racist than homophobic or misogynist, yet a majority of your liberal friends will disagree completely and project their own racism/sexism onto such an opinion.

        But seriously, TennisDude was pretty good.

  1. It’s bad enough we have idiotic TikTok nurses, but Apple jumping into the fray with this?! These were some of the stupidest video ads I’ve seen since Justin Long’s Intel ads. I got through the first one, but after that, only seconds before I moved on from the remaining videos. TikTok is buffoonery and Apple trying to legitimize is just sad!

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