Samsung’s TV ad reveals unannounced ‘Galaxy Z Flip’ foldable phone

During last night’s Academy Awards, Samsung aired an unexpected first look at its yet-to-be-announced Galaxy Z Flip foldable phone. Samsung will officially unveil the device on Tuesday.

Samsung Galaxy Z Flip foldable phone
Samsung’s ‘Galaxy Z Flip’ TV ad

Tim Hardwick for MacRumors:

The 6.7-inch Galaxy Z Flip is expected to be more affordable than the Galaxy Fold, which costs $1,980 in the U.S. The original Fold was beleaguered with display issues from the off, and Samsung will be hoping the Flip doesn’t suffer a similar fate. There have already been reports of hinge problems with Motorola’s just-released $1,499 Razr flip phone.

MacDailyNews Take: Samsung’s fine print on the Galaxy Z Flip ad: “You may notice a small crease in the center of the main screen, which is a natural characteristic of the screen.”

Again, when Apple does a foldable iPhone, then folding phones will have been done right. That’s when foldable smartphone shipments will really take off!

Apple wasn’t first with fingerprint recognition, they were the first to do it right with Touch ID. Apple wasn’t first with facial recognition, they were the first to do it right with Face ID. Apple wasn’t first with contactless payments, they were the first to do it right with Apple Pay.MacDailyNews, February 27, 2019

If and when Apple debuts a foldable iPhone, they’ll be showing the world how it should be done and what to copy going forward. As usual.MacDailyNews, February 27, 2019

As with fingerprint and facial recognition, when Apple debuts a foldable iPhone, then foldable smartphones will have been done right. — MacDailyNews, January 17, 2019

We’ll see a mess of weird attempts before Apple shows how it’s to be done, as usual.MacDailyNews, January 23, 2019


  1. Why do you fold a piece of paper to but into your pocket, or another “case” and then to unfold when info is needed? Folding, minimizing, partial disassembly is common with most objects prior to stowing or moving…very translatable to a mobile digital device.

    If the physics of the screen material could endure a fold, I believe they’ll be ubiquitous.

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