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How Apple should launch their AR Glasses: Apple Watch-style

Apple should launch the oft-rumored and highly-anticipated Apple AR Glasses in “Apple Watch-style” by getting an “80% of the way there” product out into the market and into the hands of users and, importantly, developers, Jeremy Horwitz writes for VentureBeat:

Apple U.S. patent application illustration

Apple Watch served several important purposes for both Apple and its customers. First, it catalyzed the company to reimagine itself in the post-Steve Jobs era, bringing on experts from the fashion and luxury retail worlds to help market and sell the new devices. Second, it gave developers a tangible early sense of what a “smart watch” would and wouldn’t be useful for. And third, for better or worse, it let Apple gauge user reactions so it could safely choose the “horsepower over battery life” path it would follow in every future model…

Five years after releasing its first Watch, Apple is seemingly on the cusp of launching its next wearable — augmented reality glasses — and a major question is how long the company will keep working on the initial model before releasing it to the public… I’m actually hoping that Apple’s AR glasses follow a similar release schedule [as Apple Watch]. That’s primarily because I think third-party developers really need the time to publicly test AR apps using wearable rather than handheld hardware, and even early adopters will need some time to get used to AR wearables…

Just like the original Apple Watch, there should be no special pricing or limits on who can buy the glasses on day one.

MacDailyNews Take: The Apple Watch certainly found its way – we, the users, were the Apple Watch alpha and beta testers, collectively standing in for Steve Jobs, doing much of what the singular genius would have done before release by brute force and sheer numbers after release. It took four generations of Apple Watch, but we’re here now and we wouldn’t trade the experience for anything! The same goes for Apple Glasses!

The Apple Glasses will be the key as holding up slabs of glass as “windows” is suboptimal. When we’re running in a race, for example, we don’t want to have to hold an iPhone or even glance at an Apple Watch, but with a pair of Apple Glasses constantly overlaying time, pace, splits, etc. it’ll be ideal! — MacDailyNews, September 6, 2019

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017

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