“Will you sign up for the Apple Card? You probably will, frankly,” Arielle Pardes writes for Wired. “Apple’s latest innovation, which arrives this summer, is a credit card that comes with all kinds of conveniences: No late fees! No long strings of numbers! No wait to qualify! No card, either, if you’re using it the way Apple intends. This is the money of the future—instant, invisible, and a little bit innovative—and it’s all nested beneath the beautiful glass screen of your iPhone.”
“Apple has a way of turning our everyday activities into little moments of art. The iPod changed the way we listen to music. The App Store and the multitudes it contained gave us dates on demand, personal chauffeurs, and endless photo streams of our friends’ lives,” Pardes writes. “It hopes to reinvent the magazine business. And change the way you stream TV and movies. Now, it’s gunning for the last piece of our lives that Silicon Valley hasn’t quite commandeered: your wallet.”
“Apple gives card-owners 2 percent cash back when they use their iPhone to pay, or 1 percent cash back when they swipe the physical card, built not from plastic but from titanium. Purchases at Apple stores earn 3 percent cash back,” Pardes writes. “What does Apple get out of this? For one thing, it lets its ever-growing ecosystem of apps, services, and hardware take over even more parts of your life. Want to spend money beautifully and seamlessly? You’re going to need an iPhone.”
Read more in the full article here.
MacDailyNews Take: Apple Card will be a smashing success!
“Yes, we want that physical card. We’ll use the digital card via our Apple Watches whenever possible, of course (more cash back), but we want that titanium, laser-etched card!” – MacDailyNews, March 25, 2019<
Hundreds of millions of Apple users will have or have already had the same reaction.
Analyst: Apple Card to be a ‘significant player in the U.S. card market’ – April 4, 2019
Apple Card will be the most secure credit card ever made – April 3, 2019
Survey shows iPhone users want the Apple Card – which could greatly increase Apple Pay usage – March 29, 2019
Apple Card: More than just a mere credit card – March 28, 2019
Apple Card’s fine print – March 28, 2019
Millions of dollars are being lost to Apple Pay fraud – Apple Card to the rescue! – March 27, 2019
Apple just revolutionized another industry with Apple Card – March 26, 2019
Introducing Apple Card, a new kind of credit card created by Apple – March 25, 2019