Apple’s origins: An oral history from inside the loop

“Forty-three years after Steve Jobs and Steve Wozniak set out to turn computers into a tool that anyone could use, Apple has become one of the most valuable brands in the world, with some of the most successful products ever made,” Shara Tibken writes for CNET. “Apple has shaped countless industries, from computing to music, and its former employees have gone on to innovate and create new tech industries around everything from enterprise software to smart thermostats.”

“At its heart, Apple has always been about creating elegant, easy-to-use products we never even knew we wanted,” Tibken writes. “‘It was love at first sight when I first encountered the Apple II at the inaugural West Coast Computer Faire in April 1977,’ said Andy Hertzfeld, one of the original members of the Macintosh team who designed the system’s software. ‘I continue to be thrilled by new Apple products to this day.'”

“Other former Apple executives and partners shared their favorite memories of the company and Jobs, who was, to many people, the driving force behind its success. They include former finance execs Debi Coleman and Susan Barnes, ex-Apple designer Clement Mok, technical visionary Alan Kay, chief evangelist Guy Kawasaki, and Jobs’ marketing mentor, Regis McKenna,” Tibken writes. “Here’s what they had to say.”

Read more, including how Bill Gates inadvertently named Steve Job’s NeXT, in the full article here.

MacDailyNews Take: Here’s to the next 43 years!

Happy 43rd birthday, Apple! – April 1, 2019

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