Tag: Guy Kawasaki

At Apple, Steve Jobs divided people into 2 groups: ‘Insanely great’ and ‘crappy’ – Guy Kawasaki

Monday, April 8, 2019 12:55 pmMonday, April 8, 201912 Comments

I’ve had a long and exciting journey since I first started working at Apple in 1983…

Apple’s origins: An oral history from inside the loop

Monday, April 1, 2019 1:21 pmNo Comments

Forty-three years after Steve Jobs and Steve Wozniak set out to turn computers into a tool…

Guy Kawasaki learned these counter-intuitive principles from working with Steve Jobs

Wednesday, March 6, 2019 12:02 pmWednesday, March 6, 20194 Comments

Guy Kawasaki had the opportunity to work directly with Steve Jobs.

I worked for Steve Jobs, and this was the best lesson he taught me

Thursday, March 9, 2017 1:17 pm17 Comments

One day Steve Jobs showed up in my cubicle with a man that I didn’t know…

Apple’s first 40 years: An oral history from insiders; Spoiler: Bill Gates had a bigger role in Apple’s success than even he may know

Friday, April 1, 2016 4:25 pmFriday, April 1, 201612 Comments

Four decades after Steve Jobs and Steve Wozniak set out to turn computers into a tool that anyone could use…

Guy Kawasaki: Apple isn’t a luxury brand, you only think it is

Monday, December 15, 2014 4:02 pmMonday, December 15, 201414 Comments

Kawasaki’s ideas of Apple are now clearly from the outside looking in…

Guy Kawasaki: Apple’s transition from survival mode to luxury brand

Monday, December 15, 2014 12:00 pmMonday, December 15, 201413 Comments

Guy Kawasaki discusses Apple’s transition from Steve Jobs to Tim Cook…

Guy Kawasaki: The top 12 lessons I learned from Steve Jobs

Saturday, October 8, 2011 3:26 pmSaturday, October 8, 201137 Comments

I don’t want any lessons to be lost or forgotten, so here is my list…