“Guy Kawasaki, Chief Evangelist for Apple in the mid-80’s, was interviewed on Bloomberg Surveillance today,” Mark Reschke writes for T-GAAP. “And while Kawasaki has insight on where Apple once was, his ideas of Apple are now clearly from the outside looking in. Guy Kawasaki’s belief that Apple is a luxury brand is simply wrong.”
“The fact is that many Android smartphones that are subsidized actually cost more than the $199 iPhone 6 price point,” Reschke writes. “Carriers are moving towards informing customers about the real cost of new smartphones and so the monthly payments all boil out to be about the same. At the end of the day, a Samsung Galaxy 5 or an iPhone 6 ends up being a wash in total costs with iPhone’s resale value two years down the road much higher.”
“Having 40%+ U.S market share is not luxury brand share,” Reschke writes. “Toyota, the world’s largest car manufacturer, only commands 17% share in the U.S. These are hardly monopolistic numbers for a mainstream car manufacturer, but Apple currently holds 42% U.S. smartphone market share. Luxury automobile company BMW commands a mere 2.2% U.S. share. Apple is simply not in the realm of luxury brand maker in smartphone, desktop or any form of mobile computing.”
Read more in the full article here.
MacDailyNews Take: Apple offers the world affordable luxury.
Guy Kawasaki: Apple’s transition from survival mode to luxury brand – December 15, 2014