Guy Kawasaki, co-author of “The Art of Social Media” discusses Apple’s transition from Steve Jobs to Tim Cook and what he sees for the company in the year ahead. He speaks on “Bloomberg Surveillance.”

Bloomberg: Is apple a luxury brand or technology?
Kawasaki: Luxury.

B: Did you know that when you were there?
K: Know it wasn’t when I was there; back then it was supposed to die.

B: When did you see the shift?
K: With the iPhone.

Direct link to video here.