“Across the last couple years, Apple’s new Macs have been roundly criticized for raising their prices using flashy — rather than purely utilitarian—new features like the Touch Bar, while delivering only incremental improvements in performance due to a reliance on Intel’s processors,” Daniel Eran Dilger writes for AppleInsider. “Yet when Microsoft follows the same playbook, suddenly high prices are reasonable, flashy but unnecessary features are a sign of innovation, and big performance gains aren’t really necessary.”
“Writing for PC World, Mark Hachman noted in his hands on, titled ‘Microsoft Surface Studio 2: Still the PC you desire but can’t afford,’ that even calling it the fastest Surface ‘may be true in the end, though Microsoft barely squeaks by with that definition on paper,'” Dilger writes. “Microsoft will use Intel’s seventh generation Core i7 chip, just like Apple’s fastest standard iMac introduced in mid-2017. But rather than complaining that Microsoft’s brand new Surface Studio 2 should be using Intel’s latest available processor, Hachman stated, ‘fortunately, performance isn’t why you’ll buy the Microsoft Surface Studio 2: It’s that amazing, vibrant display.'”
“That’s right: after decades of chiding Apple for not building a ‘headless’ PC box from the ’90s, suddenly the reason ‘you’ll buy the Microsoft Surface Studio 2’ — and don’t worry, you actually won’t — is because it incorporates a nice display,” Dilger writes. “Rather than chiding Microsoft for doing all the things they’ve badgered Apple about since the beginning of time, PC pundits have a whole new way of looking at the world once it’s a place where it’s Microsoft trying to make money rather than Apple. And yes, it’s a lot like their reception of Google’s premium-priced hardware boondoggles like the Chromebook Pixel.”
Read more in the full article here.
MacDailyNews Take: They remember the Microsoft gravy train, based on ideas stolen from Apple, and they’d do anything to get it back, but the world has long since woken up.
There will be no more Microsoft gravy train.
The only suckers using Surface PCs of any sort are those who are paid to do so (the NFL) and the terminally stupid.
Microsoft Surface Pro screens keep dying – February 1, 2018
NFL extends deal to saddle league with Microsoft Surface tablets for 6th year – December 5, 2017
Microsoft’s defective Surface scandal intensifies – August 15, 2017
Leaked Microsoft memo reveals failure-prone Surface Book suffers from high return rates – August 14, 2017
Microsoft’s hardware business takes a hit as Surface sales sag and Windows Phones fade – April 28, 2017
Microsoft’s Surface Studio boondoggle – January 3, 2017
New England Patriots coach Belichick on Microsoft Surface tablets: ‘They’re just too undependable for me’ – October 19, 2016
New England Patriots’ coach Belichick: Microsoft Surface breakdowns are common – January 26, 2016
Microsoft pays $400 million for product placement; Surface tablets fail during Patriots vs. Broncos playoff game – January 24, 2016
A single quarter of iPad Pro sales will exceed the total of all Microsoft Surface tablets ever sold – November 24, 2015
Microsoft pays $400 million for product placement, then NFL announcer calls Surface tablet ‘iPad-like’ on air – September 8, 2014
Buffalo Bills coach Doug Marrone says his Microsoft Surface tablet ‘didn’t work’ for portion of game – August 4, 2014