Former Apple employees on Eddy Cue: Siri and Eddy were ‘a bad fit’

“A new profile on Apple chief Eddy Cue has been shared online today by The Information, highlighting Cue’s history and leadership at the company, as well as a few of his more interesting quirks,” Mitchel Broussard reports for MacRumors.

“As he looked into Cue’s history with Apple, The Information‘s Aaron Tilley interviewed more than two dozen people who have worked with Cue. While some describe him ‘as a leader of intelligence and empathy,’ others say he ‘seems overextended’ and has ‘failed to intercede in conflicts,'” Broussard reports. “Specifically, one former Apple employee gave an example related to the early days of Apple Music, ultimately claiming that Cue is ‘always doing too many things.'”

“According to former employees, Cue ‘seemed to lack much interest in [Siri]’ from ‘the moment he gained responsibility.’ During meetings about technical data for Siri’s performance, Cue ‘seemed to fall asleep in at least two meetings.’ Siri leadership recently moved to Craig Federighi and is now under John Giannandrea,” Broussard reports. “The profile also looks at Apple’s entry into streaming music… [Cue spearheaded] the largest acquisition in Apple’s history with the purchase of Beats for $3 billion. Following the deal, one former Beats employee who joined Apple told The Information that it eventually became clear that ‘Apple was under-resourced to manage this.’ Moreover, the two companies clashed so much about decisions over how Beats Music would transition into Apple Music, “there were almost literally fistfights over design aspects, features, aesthetics,” one person said. ‘They all hated each other.” Amid all of this, Cue’s leadership style was put into question.'”

Read more in the full article here.

MacDailyNews Take: Just like his shirts.

As you can see fairly plainly below, anything beyond fetching bottles of water for Steve sounds like a bad fit for Eddy to us.

We’d trade empathy for productivity any damn day of the week.

Eddy Cue
Eddy Cue
The problem was/is Eddy Cue. As we’re not beholden to Apple in any way, we give absolutely zero fscks about plainly stating it yet again.

Getting Steve Jobs his coffee in an agreeable manner doesn’t translate to getting the signed contracts that are required to reinvent television or to shepherding a personal assistant from gimmick to useful artificially intelligent user interface. That much is painfully obvious (to anyone not named Tim Cook).

Eddy Cue should have never been given something as important as Siri in the first place.September 8, 2017

It’s quite possible that without Steve Jobs’ help, Eddy Cue couldn’t get ink in a stationery store.MacDailyNews, November 5, 2015

One more time: Which Apple VP is in charge of Apple TV among other chronically glitch-prone services that are uniformly saddled with Microsoftian UIs?

Therein Apple’s problem lies.

A jovial, fun-loving nature wrapped in unbuttoned shirts is no substitute for execution, quality, taste, and signed contracts, Tim.

Beloved by all, yet failing the company. It’s a conundrum that needs to be solved.MacDailyNews, November 3, 2016

And, furthermore, Tim Cook needs to know, if he doesn’t already, that Steve Jobs would have never released Apple TV 4 in the half-assed state in which it was excreted onto the market. In fact, he would have placed that awful, amateurish, SHIT Siri Remote right where it belongs, where its “designer” (college intern?) would require a lengthy visit to his/her proctologist for removal.September 8, 2017

Eddy Cue. Can’t get the deals done. Can’t recognize blatantly bad TV from the pilot, much less at the pitch stage. Puts TV content into “Apple Music.” Needs Tim Cook to hire people who can actually do his job (first Jimmy Iovine, now Erlicht and Van Amburg). Inexplicably continues to get paid tens of millions per year. Boy, the photos Cue possesses must be doozies!

Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke because it’s run by an embarrassing joke.MacDailyNews, June 30, 2017

Yup, you guessed it: We’re not fans of Eddy Cue’s “work.”September 8, 2017

If Apple’s streaming service is any good at all, it’ll be thanks to Jamie Erlicht and Zack Van Amburg, not Eddy Cue.


    1. PS
      “Cue spearheaded the largest acquisition in Apple’s history with the purchase of Beats for $3 billion”

      Yup ! Cue speatheaded one if the worst deals Apple ever made! (Played and bamboozled by Iovine.. )

      The only thing that was spearheaded in this deal was Apple’s Butt!

  1. They say he seemed to lack interest. What a bonehead. I would kill for that opportunity. I would stake everything on bringing Siri up to and exceeding the capabilities of Amazon’s Alexa and all the others. Imagine the brilliant people you’d get to work with. Think how cool it would be to do something ground breaking in natural language. The capabilities you could give Siri. You could breathe life into HomeKit. So much opportunity to fix a glaring hole in Apple’s ecosystem.

    1. Indeed! Cue and everyone else is certainly capable; It’s just that enthusiasm and vision seem to be lacking. I would support someone with your enthusiasm to move mountains.

      1. He’s got more in common with TAGS Otis Campbell staggering into work to sleep another one off. He’s always looks unkempt in appearance and state of mind. Sorry it’s so much work Eddie to show up and collect millions for achieving very little. SUCH an imposition.

    1. Yeah, that’s what I don’t get. Clearly mistakes were made under Cue’s leadership. MDN, um, disapproves of Cue. (The rest of you are just singing to the choir.) So, why did Jobs hire this guy and keep him on? MDN, any insight on that? (These are not rhetorical questions.)

      1. too many great leaders under jobs haven’t performed well without him

        Ron Johnson, Apple Stores genius, failed as JC penny CEO, shares collapsed , fire as Ceo
        Jon Rubinstein , head of iPod division, became head of Palm which became extinct
        Tony Fadell, joined Google after Goog bought Fadell’s Nest. Nest failed to live up to hype and Fadell pushed out.

        all these were assumed to be geniuses when they performed at Apple
        What has wozniak , great guy that he is, done in the decades since starting Apple with Jobs. biggest tech thing was investing in Segway which he called the ‘future of transport”
        missing ingredient seems to be Steve jobs that can draw extraordinary performance from people

  2. Not impressed with Cue. Reminds me of drunk cousin Eddie in the “Vacation” movie series. The lack of getting the TV deals smoothly enough and quickly was a fail. “Spearheading” the WORST waste of money in acquiring Beats, while they laugh to the bank for Apple’s stupidity was enough to loose respect for him. Keynotes are a mess. iTunes is a HUGE mess and terrible. Not a fan.

  3. It’s fascinating how many people who are paid small yearly salaries each DAY they bother showing up at work seem like incompetent fools.

    I guess a certain amount of ass-kissing always comes in handy.

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