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Apple CEO Tim Cook heads to China as President Trump orders 25 percent tariffs on up to $60 billion in Chinese imports

“Leaders of Apple Inc., Google and other U.S. technology giants head to China this weekend to pursue a familiar goal: To do more business in the world’s most populous nation. The effort has had mixed results, at best, in the past,” Mark Gurman reports for Bloomberg. “With a trade war brewing between the world’s two largest economies, the goal has gotten loftier still.”

“Tim Cook, chief executive officer of Apple, Sundar Pichai, CEO of Google, and Ginny Rometty, head of IBM, are scheduled to attend the China Development Forum, an annual gathering that helps Western corporations build relationships with the country’s government officials,” Gurman reports. “On Thursday, President Donald Trump ordered 25 percent tariffs on at least $50 billion of Chinese imports, including information and communication technology. He also accused China of stealing intellectual property. China responded with its own duties on some U.S. imports.”

Gurman reports, “Apple could see a negative effect on about 15 percent of its business if China were to retaliate with duties on imports of U.S. products, Loup Ventures’ Gene Munster said in an email earlier on Thursday.”

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“On Thursday, President Donald Trump signed an executive memorandum to impose tariffs on up to $60 billion in Chinese imports. China then hit back with tariffs of its own on 128 U.S. products with an import value of $3 billion,” Arjun Kharpal reports for CNBC. “China’s government hasn’t specifically named the technology sector as one of its targets, but could potentially do so if the trade war was to escalate. Even if it did, analysts have said that the big technology giants in the U.S. would be insulated.”

“Apple, perhaps, looks the most vulnerable. The company is arguably one of the only big U.S. tech firms to have a decently-sized business in China and is the fifth-largest smartphone vendor in the country,” Kharpal reports. “In the three months to the end of December, its Greater China revenues totaled $17.9 billion, up 11 percent year-on-year.”

‘For (Tim) Cook and co, given the tightly-woven integration between Apple and Foxconn in China, we believe there is minimal risk to this relationship in our opinion and the last thing China is going to do is tinker with the Apple machine and impact its significant billions of investments in the country and major consumer sales within China, despite fears,'” Kharpal reports quoting an email from Daniel Ives, head of technology at GBH Insights.

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MacDailyNews Take: The tightrope Tim Cook tries to negotiate in China grows ever more tenuous.

SEE ALSO:
BoA Merrill Lynch: Apple is prepping a ‘foldable’ iPhone; U.S. and China trade tensions not an issue for Apple – March 23, 2018
Designed in California. Assembled in China. How Apple’s iPhone skews U.S. trade deficit – March 21, 2018
President Trump blocks Broadcom-Qualcomm deal over China concerns – March 13, 2018
Elon Musk sides with President Trump on trade with China – March 8, 2018
Analyst: President Trump’s tariff impact on Apple would be just a ’rounding error’ – March 7, 2018
Apple and other tech firms caught in crossfire as U.S.-China trade war looms – March 7, 2018
Apple Macs caught up in President Trump’s aluminum tariff plan – March 2, 2018
Apple CEO Tim Cook pressured to follow Elon Musk and leave President’s Council over Paris Agreement kerfuffle – June 2, 2017
Apple CEO Cook calls President Trump as Elon Musk threatens to quit White House advisory councils over Paris decision – May 31, 2017

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