Apple’s Project Titan: California makes it official

“The California Department of Motor Vehicles has officially added Apple to its list of participants in its Autonomous Vehicle Tester Program,” Mark Hibben writes for Seeking Alpha. “Apple joins 29 other companies that include Google, Tesla, GM’s Cruise LLC subsidiary, and Nvidia.”

“Participants are required to register with the DMV and comply with a special set of rules in order to perform testing on California public roads,” Hibben writes. “The fact that Apple was added to the list is seen as confirmation that Apple really is serious at least about developing an autonomous vehicle solution. But of course, we already knew that from Apple’s letter to the National Highway Traffic Safety Administration (NHTSA) which at the time I saw as a sure sign that Project Titan was far from dead.”

“There may still be some argument about whether this indicates interest in a full-up Apple Car or merely that Apple intends to offer an autonomous vehicle solution to some other manufacturer. I continue to maintain the latter option is completely contrary to Apple’s corporate culture,” Hibben writes. “Apple is not about software licensing… Apple is about providing beautifully integrated hardware/software solutions, and I believe that’s what Apple Car will be.”

Much more in the full article here.

MacDailyNews Take: If and when Apple Car appears, millions will line up to pay premium prices for the privilege of ownership.

Why you should get your self-driving car from Apple – April 17, 2017
Apple secures permit to test autonomous vehicles – April 15, 2017
Apple’s letter to the U.S. NHTSA reveals 30-year Detroit veteran on its stealth ‘Project Titan’ team – December 8, 2016
Apple files patent for autonomous vehicle collision avoidance system – December 8, 2016
Apple letter all but confirms plans for self-driving cars and commitment to privacy – December 5, 2016
Apple drops hints about autonomous-vehicle project in letter to U.S. transportation regulators – December 3, 2016
It’s not McLaren Racing, but McLaren Applied Technologies, that’s the apple of Apple’s eye – September 23, 2016
Apple-target McLaren is a tech company disguised as a carmaker – September 22, 2016
Supercar-maker McLaren says not in discussion with Apple ‘in respect of any potential investment’ – September 22, 2016
Apple in talks to acquire British supercar maker McLaren – September 21, 2016
Apple in talks to acquire electric vehicle-maker Lit Motors – September 21, 2016


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