We spent around $20 billion using Apple Pay in 2016

The Wall Street Journal claims Apple Pay made $30 million for Apple in its last financial year,” Jonny Evans writes for Apple Must. “If Apple Pay made $30 million for the company, then what’s the charge Apple makes?”

“Some reports claim Apple takes 15 cents out of every $100 of transactions,” Evans writes. “(That’s a percentage of 0.15 percent.)”

Evans writes, “If this is true, then (please correct me if I’m wrong), then to make $30 million, Apple Pay must have been used to transact around $20 billion in purchases.”

Read more in the full article here.

MacDailyNews Take: As Evans notes, in some markets Apple Pay transactions are capped at a ridiculously low amount (£30 [$40] the UK, for example), so Apple Pay was actually used in a huge number of transactions in 2016.

Apple Pay promised to make plastic obsolete, but wary shoppers and confused clerks hinder adoption – April 5, 2017
Retail survey: Apple Pay now being accepted at more retailers than any other mobile payments service – February 22, 2017
Apple Pay transactions are growing at a rapid rate – November 30, 2016
Apple Pay messaging at point-of-sale drives 135% increase in mobile payments usage – November 21, 2016
Apple Pay at two years: Not much to celebrate – yet – October 20, 2016
What’s wrong with Apple Pay? – August 5, 2016
Apple Pay’s frequency of usage is putrid – August 3, 2016
Apple Pay and wannabes must offer perks to grow – December 14, 2015
Starbucks, KFC, and Chili’s to accept Apple Pay this year – October 8, 2015
Barclays to bring Apple Pay to the UK in early 2016 – October 7, 2015
Some Best Buy stores are now accepting Apple Pay – September 18, 2015
MCX CEO gone a day after Apple Pay lands Best Buy – April 28, 2015
Best Buy capitulates, to accept Apple Pay despite CurrentC allegiance – April 27, 2015
Major retailers see Apple Pay wave – November 17, 2014
In only 3 weeks, Apple Pay is changing how consumers pay – November 17, 2014
Boycott CVS and Rite Aid – October 27, 2014
Bad business: CVS and Rite Aid antagonize their most well-heeled customers by blocking Apple Pay – October 27, 2014
CVS stores reportedly disabling NFC to shut down Apple Pay – October 25, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. The report is based on a WSJ claim..

    where and how did WSJ come up with that 30 million number .. how do they substantiate that….

    I dont believe Apple breaks out specific number re Apple Pay . ….

    Intuitively .. i felt Applepay would be way more lucrative …..

    In anycase..
    I love ApplePay , specially with Applewatch… so do most merchants i transact with..
    Adoption is accelerating around where i live , souther Cal. ….. Love it
    I just want to see it on gas pumps too !

    1. I’ve seen the contactless payment logo on a few gas pumps. Apple Pay has worked where ever I have fount that. It appears to require some retrofitting of the pump, so that may take a little longer.

  2. I’m always seeing articles about how slow the adoption rate is for ApplePay. Are other mobile contactless payment systems doing better than ApplePay? Whatever payment system is used by Android should be doing a heck of a lot better considering how many Android smartphones there are in this world.

    1. Of course it isn’t. While there may be five times as many android phones as there are iPhones, the number of those that have the NFC chip AND that support android pay is significantly smaller than the number of iPhones that support Apple Pay.

      1. just to clarify: KitKat, the most recent of those, came out in 2013. Jelly Bean, Ice Cream Sandwich and others are that much older (each version one year older than the next). Hell, there are still people with Gingerbread on their Android phones (this would be equivalent to iOS 4).

        Compared to the fragmandroid, where a third of users has an OS version that’s at least three and a half years old, on the iPhone, that percentage is below 1%. In fact, 97% of iPhone users have either current, or previous version of iOS (i.e. one and a half years old).

        Google can have such numbers only in their wildest wet dreams.

    2. The Evangelicals think cashless Payment is the mark of the beast.

      Never considered it until now, but the Apple Watch could be the mark on the wrist without which you cannot buy or sell. That supposedly condemns you to eternal damnation or the forced use of a Windows PC and an Android Phone for eternity.

      Good thing I am an agnostic.

  3. The limiting factor is not Apple Pay, but the attitudes of the banks and retailers.

    Apple Pay has been proven to be reliable and easy to use, but adoption is very patchy in some countries, especially in the USA, while in Australia some of the biggest banks are holding out against it. In the U.K., the transaction limit is ridiculously low, so while Apple Pay is widely accepted, far too many everyday transaction are above that limit and therefore banned.

  4. Apple Pay still exists?

    Around here, between Ann Arbor, MI and Toledo, OH, all the McDonald’s seem to have just eliminated Apple Pay when they updated to chip card readers, and no one else seems to be adding it. It’s embarrassing to have to go back to the car to get money after the cash register kid asks, “What are you doing?” as I wave my watch over the terminal. It used to work at Macy’s, but didn’t over Christmas. The clerk said, “It’s supposed to, but doesn’t.” Tried at the Apple Store in Toledo a few months ago. Didn’t work.

    Basically, I can use it at Walgreens, and nowhere else.

    1. I call your bluff.
      I am in the same area as you and have used it in ALL the places you said didn’t work. Including the franklin park mall Apple Store.
      Either you are lying outright, need to contact your bank to activate the service, or simply have no clue how to use it.

    1. But why???

      Is there some serious (and likely misplaced) concern that you have about it? What could possibly be the reason for not trying a piece of technology that takes all of about 90 seconds to set up, and makes it simpler, easier, faster and, most importantly, infinitely more secure to pay for stuff in stores, than using your credit card (or cash)?

      Unless your iPhone is 5S or older, or your bank doesn’t yet support it, there is really no reason why you shouldn’t use it.

      1. For one there’s only a couple of places that I go to that take it. Why use it when most of the time I’ll need to have my card with me anyways? For me, the only advantage to apple pay would be if I could leave my CC at home. Plus, pulling out my CC is just as easy as pulling out my phone.

        And to answer your post below, I do advise those around me to switch to Apple hardware but I’m not a big fan of their services. The only thing I use iCloud for is contacts, calendar, and passwords between devices. For data I use dropbox.

        1. I can understand your point, but I can still argue in favour of Apple Pay. Your mileage may vary, but for me, the advantage is clearly there.

          My wallet, with my credit cards, is in my inside jacket pocket. My phone is in my outside jacket pocket. To pay with the credit card, I have to:

          Pull out my wallet;
          Drop whatever I’m holding in the other hand on the floor;
          Pick the card I want to use and pull it out;
          Swipe the card;
          Sign on the terminal;
          Put the card back in the wallet;
          Put the wallet back in the pocket;
          Bend down and pick up the thing I had to drop on the floor in order to pay

          With Apple Pay, I have to:

          Pull the phone out of my pocket;
          Put it against the terminal (my thumb is already resting on the TouchID sensor)
          Put the phone back in the pocket;
          Sign on the terminal if needed;

          ApplePay is always a single-hand affair, while paying with a credit card, it will always require both hands. In all fairness, I had developed this finger-gymnastics technique that allows me, using just one hand, to open the wallet, pull the card out, fold the wallet shut (while holding the chosen card between fingers), swipe the card (or insert into chip slot), then return it back into the wallet, but the maneuver is quite tricky and slow.

          The bottom line: Apple Pay saves you anywhere between 10 and 45 seconds (chip authentication takes forever), and only requires one hand. But that’s not the most important argument in its favour; the biggest advantage is that it is infinitely more secure than anything.

          In America, chips on credit cards have only became rather mainstream about a year and a half. But the biggest problem with the move to the chip-enabled cards is that the security benefits of a chip&pin concept have been pretty much wiped out by most US credit card companies by eliminating the need for the PIN. You simply insert the card into the slot and the payment is accepted — no difference from the swipe. If someone finds (or steals) your card, they can do the exact same damage as they could with the swipe. Foreigners are shaking their heads in disbelief, for in EU (and elsewhere), chip & PIN concept has been in existence for years (if not decades), and fraud levels over there are negligible, compared to the US.

          Perhaps it is time for the American consumers to learn to get used to having to memorize that four-digit PIN.

          Or simply use Apple Pay.

  5. When a person who reads, and occasionally comments, here on MDN sees no motivation to at least try (if not regularly use) Apple Pay, then there is clearly a massive failure on the part of Apple’s marketing team to deliver the message about the Apple Pay.

    Without waiting to hear the real reasons behind his reluctance, I’ll say that people who congregate around MDN have, for decades, been evangelists, or at least enthusiastic advocates of Apple’s hardware and services. Literally all of us own more than one piece of Apple hardware, and vast majority of us have always been steering people around us towards the brand, not out of some misplaced loyalty, but for the most part, because objectively, it was always a better choice than the alternatives. As such, we have always been primed to adopt, or at least try, Apple’s new solutions and technologies.

    It is quite telling to see one such person not even consider one of the prominent new technological solutions (although I admit, I say this assuming Greg M falls into my broad description of MDN readers/posters, without actually knowing anything about him).

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