“Apple Pay, Samsung Pay, Alphabet’s Android Pay and other mobile wallet offerings ‘will take off in 2016,’ said an eMarketer report on Monday,” Michele Chandler reports for Investor’s Business Daily.

“The research group said that more services are needed to convince more consumers to ‘change decades of ingrained payment behavior’ and stop paying with cash and credit or debit cards and instead pay using the tap of a smartphone screen,” Chandler reports. “‘Connecting more of the retail commerce experience to mobile wallets — especially when it comes to offers, coupons, rewards and loyalty — will be critical to getting more people to pay with their phones,’ said eMarketer.”

“Mobile payments are forecast to total $8.71 billion in the U.S. this year, with users expected to spend an average of nearly $376 using their mobile phones as the payment method,” Chandler reports. “In 2016, total mobile payment transactions are expected to reach $27.05 billion, with users spending an average of $721.47 annually. Mobile pay users will surge nearly 62% next year, eMarketer said.”

Read more in the full article here.

MacDailyNews Take: As we wrote in August:

Apple, give us a reason to use Apple Pay beyond looking like tech dorks in front of the line at the register. What’s the incentive to use Apple Pay? There is none besides looking like a flaming nerd. As if Apple doesn’t have any money. That, inexplicably, is how they approach Apple Pay. Hello, Tim? Eddy? Talk to some people who actually go to stores and shop for things, please.

Incentivize its use! Give Apple Pay users a percentage of every dollar spent via Apple Pay to spend at Apple Stores. Something. Anything! Get people used to using it first. Sheesh. It’s really not that difficult. It really isn’t.

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CVS stores reportedly disabling NFC to shut down Apple Pay – October 25, 2014
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