“Apple Pay, Samsung Pay, Alphabet’s Android Pay and other mobile wallet offerings ‘will take off in 2016,’ said an eMarketer report on Monday,” Michele Chandler reports for Investor’s Business Daily.
“The research group said that more services are needed to convince more consumers to ‘change decades of ingrained payment behavior’ and stop paying with cash and credit or debit cards and instead pay using the tap of a smartphone screen,” Chandler reports. “‘Connecting more of the retail commerce experience to mobile wallets — especially when it comes to offers, coupons, rewards and loyalty — will be critical to getting more people to pay with their phones,’ said eMarketer.”
“Mobile payments are forecast to total $8.71 billion in the U.S. this year, with users expected to spend an average of nearly $376 using their mobile phones as the payment method,” Chandler reports. “In 2016, total mobile payment transactions are expected to reach $27.05 billion, with users spending an average of $721.47 annually. Mobile pay users will surge nearly 62% next year, eMarketer said.”
Read more in the full article here.
MacDailyNews Take: As we wrote in August:
Apple, give us a reason to use Apple Pay beyond looking like tech dorks in front of the line at the register. What’s the incentive to use Apple Pay? There is none besides looking like a flaming nerd. As if Apple doesn’t have any money. That, inexplicably, is how they approach Apple Pay. Hello, Tim? Eddy? Talk to some people who actually go to stores and shop for things, please.
Incentivize its use! Give Apple Pay users a percentage of every dollar spent via Apple Pay to spend at Apple Stores. Something. Anything! Get people used to using it first. Sheesh. It’s really not that difficult. It really isn’t.
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MCX CEO gone a day after Apple Pay lands Best Buy – April 28, 2015
Best Buy capitulates, to accept Apple Pay despite CurrentC allegiance – April 27, 2015
Major retailers see Apple Pay wave – November 17, 2014
In only 3 weeks, Apple Pay is changing how consumers pay – November 17, 2014
Boycott CVS and Rite Aid – October 27, 2014
Bad business: CVS and Rite Aid antagonize their most well-heeled customers by blocking Apple Pay – October 27, 2014
CVS stores reportedly disabling NFC to shut down Apple Pay – October 25, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013