Walt Mossberg: TV is changing, but not quickly enough

“In August of 2011, Steve Jobs, the tech icon who disrupted a string of traditional industries, called me and told me he thought he’d figured out a way to revolutionize TV,” Walt Mossberg writes for Recode. “He invited me to come see it at Apple in a few months, but he died just six weeks later and that meeting never came to pass.”

“Not long after, in his authorized biography of Jobs, the author Walter Isaacson quoted him as saying he thought he had ‘cracked’ the problem of TV,” Mossberg writes. “More than five years have passed, and while Apple and its rivals have enabled TV viewing on a huge number of mobile devices, nobody has fully and truly revolutionized traditional TV.”

“A huge number of households in the U.S. — over 90 million — are still stubbornly sticking to buying big bundles of mostly unwatched networks, with shows primarily presented in linear fashion and interrupted by interstitial ads, even if they also use the newer devices and services,” Mossberg writes. “Their numbers are declining, but not yet collapsing. For these viewers, it might as well be 20 years ago.”

Read more in the full article here.

MacDailyNews Take: Ooh, that Caavo sounds very interesting – for the time being, while we wait, seemingly forever.

Content is king. Obviously.

Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016

Why Apple should buy Netflix or something – February 22, 2017
Apple’s arrogance said to contribute to struggles to make big deals – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Why Apple should buy Disney – January 26, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Apple approached Time Warner about possible merger before AT&T talks – October 21, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Bernstein: Apple buying Netflix would be a waste of $50 billion – October 5, 2016
A chance for an Apple buyout offer as Netflix stumbles – July 19, 2016
Here comes á la carte programming – without Apple – July 13, 2016
Should Apple absorb Netflix? – July 11, 2016
Apple to buy Netflix? – May 27, 2016
Should Apple buy Netflix for $53 billion? – May 10, 2016
Apple declines to place bid on NFL Thursday Night Football – March 3, 2016
Why Apple should buy Netflix – January 7, 2016
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 2015
Apple made ‘audacious bid’ for Top Gear trio of Clarkson, Hammond and May, but lost out to Bezos’ Amazon – September 1, 2015
Why Apple should buy Netflix – April 21, 2015
Why Apple should buy Netflix – March 26, 2014
Jim Cramer: Apple should buy Twitter or Netflix to spur growth – February 7, 2013
The Netflix buyout battle: Apple vs. Time Warner – April 10, 2012


  1. The problem may be as simple as there is no Steve Jobs persuasive figure to negotiate content deals anymore and Eddie Cue isn’t it. Even on stage he seems like the drunken uncle you see lounging about in a bar whiling away the hours in a stupor.

  2. “Interstitial.

    Trying to figure out when and where to use that word which is new to me.

    I distilled its meaning used in several disciplines and made a general definition that may cover them all: Spaces, usually small, between nearby things. One definition cited teeth or biological cells. I cite parked cars, paintings on a wall, files on my iMac’s desktop, and Tim’s releases of products.

  3. “A huge number of households in the U.S. … are still stubbornly sticking to buying big bundles of mostly unwatched networks”

    Because it’s VERY, VERY EASY and they already understand it. Until something else is just as easy, most of those people are not going to shift.

  4. Why cable TV is not collapsing: The cable companies are manipulating their customers by DEMANDING that they get cable TV if they want a price break on their Internet service. That is exactly the trickery pulled on me by Time Warner Cable/Charter/Spectrum. The resulting price was still a gouge job, the scum. AND their Internet service is awful.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.