Apple’s new MacBook Pro outsold all other laptops in first five days

“The new MacBook Pro is here, and Slice Intelligence reports that in the first five days of availability online, the latest model generated over seven times the revenue that the MacBook 12-inch did during its April 2015 launch,” Taylor Stanton reports for Slice Intelligence.

Stanton reports, “The new model’s sales already equal 78 percent of all the revenue generated by the MacBook 12-inch since it became available, and has accumulated more revenue than any other laptop this year.”

“Those who ordered the new MacBook Pro look strikingly similar to the early adopters who bought the Apple Watch on release,” Stanton reports. “Over eighty percent of shoppers who bought a MacBook Pro in the first five days release have been men, which is the same gender breakdown that we reported when the Apple Watch was released in April 2015.”

Slice Intelligence MacBook Pro sales

Read more in the full article here.

MacDailyNews Take: Bu, bu, but SD card slot! (smirk)

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15 Comments

  1. as an aapl investor I hope Apple sells a lot

    we’ll never know if Apple had kept some of the features people wanted or somehow was able to get max Ram more than 16 GB how many they would have sold, maybe more… or if it cost more maybe less.

  2. Given how substantially different Apple’s product portfolio is from others – – specifically in how few variants it has, and how infrequently they’re updated – – to try to compare the MBP against the rest of the market is a flawed analytical approach.

    The more appropriate methodology would be to compare Apple against their own historical performance, and normalized by aggregation.

    For example, and in this light, the MBP’s sales were not only overshadowed by the MacBook (by 22%), but because the MBP is sold in two size variants (plus the with/without touchbar on the 13″ is an additional variant), you’re really trying to compare the aggregate sum revenue of THREE products against only one. That means that it isn’t really a (1.00 vs 1.22), but more so of a (0.33 vs 1.22)

    Finally, the metric being used is revenue, not units sold, which means that it would also be appropriate to consider normalizing by MSRP to try to derive unit sales. In this regards, the MBP variants start at ($1.5K, $1.8K, $2K) vs the MB at $1.3K, which assuming a uniform sales distribution on the three MBP’s means that the MacBook has (at least) a 36% handicap.

    The ramifications are, in simple terms, that on a units comparison basis by MBP model, it isn’t (1.0 : 1.22), but more like (0.33 : (1.22*1.36), which mathematically works out to (1 : 5) in favor of the MacBook.

    In plain English, this means that the data implies that MacBook is outselling the MBP by ~5 to 1.

    1. Now calculate how many 12″ MB have been sold per day since April 10 2015.
      The point is that in FIVE days MBPs have generated almost 80% of the revenue that the 12″ MB generate in the last 18 months.
      Quote: “The new model’s sales already equal 78 percent of all the revenue generated by the MacBook 12-inch since it became available, and has accumulated more revenue than any other laptop this year.”

      1. Sure … simply provide the data.

        Now if we lack the hard data, then all that we have to go on is historical sales trends, which typically shows an immediate short term spike (such as from pent up demand, etc), followed by a declining tail.

      1. (reposting)

        Pulling from elsewhere within the same article, they state that the “Days vs Days” comparison was 7:1 in favor of the MBP.

        But, the same aggregation factors still apply, which in doing the math results in a 7:5 ratio (1.4 : 1) in favor of the MBP.

        However, there’s also other factors as well, such as cancelled orders which may not have been adequately captured, as well as Pro’s who have bought a non-TB 13″ to use today while also ordering a loaded 15″ – – their plan is to return the non-TB 13″ for a refund when the 15″ arrives. These sales also may be statistically significant and have a means to capture them to more accurately do the accounting.

        Nevertheless, the real bottom line is to simply wait for the Quarterly SEC filing for the ground truth of hard data.

      2. (reposting, part II – forgot to mention this)

        … plus there’s also a lot more (and more expensive) upgrades available to the MBP, which can result in an unaccounted for upwards bias on the average unit price … case in point, the 2TB SSD upgrade is +$1200. As such, there’s really quite a few other factors to be worked through to develop a ‘unit sales’ metric.

        OTOH, for an Apple Stockholder, the raw revenue dollars and the margin are mostly what matters, at least in the short term view.

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