“Apple’s October 27 special event unveiled new high end MacBook Pros in 13 and 15 inch screen sizes. While the new MacBook Pros may not feature earthshaking innovation, they do offer compelling value,” Mark Hibben writes for Seeking Alpha. “Far from losing market share to Microsoft’s Surface Pro and Book, I expect sales and market share to grow based on tapping into pent-up demand among current MacBook users.”

“While the overall appearance of the Pros isn’t radically different (sounds like iPhone 7 doesn’t it?), they nevertheless contain significant innovation. The Retina displays now feature the DCI-P3 wide color gamut that had been brought to iPhone 7,” Hibben writes. “The Force Touch track pads continue to be exclusive to Apple. Apple is one of the first to implement Thunderbolt 3 (T3), and the Pros can drive a pair of Ultra HD external monitors via T3. T3 is implemented through USB C connectors, and the Pros also charge through any of the USB C connectors.”

“The most innovative new feature is the Touch Bar at the top of the Keyboard,” Hibben writes. “Apple’s implementation is very clever and goes a long way towards addressing the touch screen gap with the Windows world. As a programmable control surface, it may well be more ergonomic than a touch screen, at least when the screen is positioned vertically… Although touchscreens are a useful innovation, they provide compelling value for a limited range of use cases such as drawing, and the new Touch Bar has limited that further. I believe that the value proposition of the new Pros is sufficient to drive upgrades and allow Mac sales to once again outpace the PC industry. Mission accomplished.”

Read more in the full article here.

MacDailyNews Take: Again, Apple tested touchscreen Macs years ago and rejected what Microsoft is trying to sell to fools today. If you want to touch a screen, get an iPad Pro. It’s made to be touched.

To us longtime Apple watchers, Cupertino seems to be saying, “Multi-Touch on the screen only when trackpads are not part of the device.”MacDailyNews, November 19, 2008

Does it make more sense to be smearing your fingers around on your notebook’s screen or on a spacious trackpad that’s designed specifically and solely to be touched? Apple thinks things through more than other companies… The iPhone’s screen has to be touched; that’s all it has available. A MacBook’s screen does not have to be touched in order to offer Multi-Touch™. There is a better way: Apple’s way.MacDailyNews, March 26, 2009

SEE ALSO:
TIME Magazine: Apple’s new MacBook Pro Touch Bar is an inventive new way to get work done more quickly – October 28, 2016
Apple does touch right and, as usual, Microsoft does it wrong – October 28, 2016
IBT: Apple’s MacBook Pro Touch Bar is the coolest thing ever; will change the way we use laptops – October 28, 2016
Wired hands on with Apple’s New MacBook Pro: It’s a whole new kind of laptop – October 27, 2016
CNET on the new MacBook Pro: Apple’s amazing strip show reinvents the notebook – October 27, 2016
Hands on with Apple’s new MacBook Pro: Looks and feels so good it’s unreal – October 27, 2016
Apple debuts three new TV ads for all-new MacBook Pro with Touch Bar – October 27, 2016
Apple unveils groundbreaking new MacBook Pro with revolutionary Touch Bar and huge Force Touch trackpad – October 27, 2016