Apple CEO Tim Cook and a team of Apple executives will be holding their “hello again” special event at 10am PDT / 1pm EDT today, October 27th.
The special event will take place at Apple’s campus in Cupertino, California.
It is widely expected that Apple today will unveil new Macs! FINALLY!!!
Apple’s special event will be webcast live by Apple here.
MacDailyNews will offer live notes during Apple’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!
Apple’s ‘hello again’ October 27th special event live notes:
• End of event
• Cook thanks Apple employees and media for attending
• Cook reviews Apple’s product lineup for the holiday season
• Cook shows new MacBook Pro ad (an actual Mac ad! (Now, actually air it, Apple!))
• Can be ordered today. Touch Bar models start shipping in 2-3 weeks
• Base config prices:
– 13-inch w/o Touch Bar or Touch ID: $1499
– 13-inch with Touch Bar and Touch ID: $1799
– 13-inch with Touch Bar and Touch ID: $2399
• So, there are 3 models of the MacBook Pro
• New MacBook Pro is thinner than MacBook Air, MacBook Pro is 13% smaller in volume that MBA, same 3lb. weight
• Apple is making a model of the 13-inch MBP with traditional function keys and two Thunderbolt 3 ports
• Apple will continue to offer the 13-inch MacBook Air
• These are the best notebooks ever for high-end pro customers
• The new MacBook Pro is 6.8 million times faster than the first PowerBook (one full year of compute time on original PowerBook and be accomplished in 5 seconds on the new MBP)
• Up to 10 hours of battery life for both 13- and 15-inch MacBook Pro
• MacBook Pro introductory video. Cue Jony Ive!
• DJ Pro demo…
• Adobe Photoshop with Touch Bar support due before year-end
• Adobe created a mode just for brush control for the new Touch Bar
• Adobe Photoshop demo… two hands working in concert on huge new trackpad and Touch Bar with eyes always up on screen
• Final Cut Pro demo…
• 15-inch MBP can drive dual 5K displays along with its 15-inch Retina display
• Both the 13- and 15-inch models have 4 Thunderbolt 3 ports (supports USB 3.1 Gen 2, Display Port 1.2) – any port can be your charger port or any other port
• 13-inch model can be outfitted with Intel 15 or i7, Intel Iris graphics (64MB eDRAM)
• Speakers put out more volume with twice the dynamic range as previous model
• Whole new thermal architecture
• Superfast SSD: 3.1 GB/s
• Radeon Pro (AMD Polaris) graphics
• Intel Core i7, Quad-core, 2133MHz memory
• MacBook Pro: best display ever in a Mac; 67% brighter, 67% contrast ratio, 25% more colors
• Xcode lest devs use Touch Bar in their own apps
• Even Terminal has Touch Bar support
• Shared Macs and fast user switch using Touch ID
• Touch Bar is, of course, customizable based on user preference
• AAPL: 114.99, -0.60 (-0.52%) @ 1:47 PM EDT
• “This is the smart way to have Multi-Touch on your personal computer, as opposed to the stupidity of smearing fingers all over your Retina display” – MDN Ed.
• You can quickly edit images via Touch Bar
• You can scrub video with Touch Bar
• Touch Bar is very useful in Photos
• Hair Force One buys a copper meditation pyramid
• In Safari, TouchBar shows previews of multiple tabs
• QuickType can suggest replacement emoji (like on iPhone/iPad) right in Touch Bar
• Touch Bar is hugely useful
• In Mail – predictions for where you might want to file email, based on past use – right in Magic Toolbar
• Virtual sliders for volume and brightness
• When you hold the Function Key, you get all Function Keys displayed
• All system controls all still there when in Finder (Siri gets dedicated key)
• Craig Federighi demos the new MacBook Pro with Touch Bar…
• Login, Apple Pay – directly from your Mac
• Touch ID comes to the Mac
• No other personal computer has this
• QuickType suggestions show up
• Photos tools show up when using Photos
• Please put MacDailyNews into your Safari favs, so we show up in your Touch Bar!
• Touch Bar adapts to whatever software you are using
• Say hello to the Retina display, multi-touch Apple Touch Bar
• Apple is killing Function Keys
• For over 45 years we’ve had Function Keys
• Function keys gone: Function key requiem
• Butterfly switch keyboard (2nd ge. butterfly, more responsive)
• New Force Touch trackpad, 2X larger (state of the art)
• 15-inch: Weighs just 4lbs.
• 15-inch: 20% smaller in volume
• 15-inch: 15.5mm thin, 14% thinner
• All metal (aluminum) design
• 13-inch: Weighs just 3 lbs.
• 13-inch: 23% smaller in volume (a huge difference)
• 13-inch: 14.9mm thin, 17% thinner
• This is the new gold standard in notebook standard: Available in 13-inch and 15-inch sizes in Silver and Space Gray
• Phil Schiller takes the stage to explain the new generation of MacBook Pro
• Cook: This is the new MacBook Pro and it is absolutely incredible
• MacBook Pro with Magic Toolbar video
• Apple redefining the notebook again…
• Apple: First trackpad, first notebook with built-in Wi-Fi – first unibody, first retina display in a notebook
• First notebook with a pointing device and keyboard forward design – all others followed
• Cook: This week happens to be a huge week in the history of the Mac and in the history of Apple: The 25th anniversary of Apple’s first notebook (first PowerBook)
• Universal Clipboard, Siri, etc.
• macOS Sierra features review…
• The Mac is so incredibly important to us – and to the world
• Cook: Next, something dear to all of us at Apple: The Mac
• Cook: “Now with the TV app, there’s really no reason to watch TV anywhere else.”
• TV app is free, comes in update by the end of this year
• The new TV app for tvOS and iOS: One place to discover and enjoy TV shows and movies
• “What other football games are on now?” Siri shows full list of all available games
• “Watch the Louisville game.” Siri knows which app has the game and turns on live action
• Siri can tune in live when you say “Watch CBS News”
• Siri can control “TV” app, too. Just ask for what you want
• TV app is for iOS devices (iPhone, iPad, and iPod touch) and syncs across all of your Apple devices
• “Store” is the iTunes Store and apps with content
• “Library” holds all of your iTunes purchases and rentals in one place
• TV and Movie spotlights – hand-curated suggestions of what you might like
• One place to go for everything I’m watching
• “Watch Now” shows your favs from across all of your apps
• TV app demo…
• TV app will completely change how you watch TV
• Apple announces new app: “TV”
• Cook: Unified TV experience
• We want Apple TV to be the one place to access all of your television
• Cook: This is a greta example of the power of Apple TV and how apps are changing television
• Thursday Night Football with Twitter feed, audience polls about the game alongside
• New category of apps is emerging: interactive video. Twitter on Apple TV demo…
• Minecraft coming to Apple TV before year-end
• In just one year, there are now 8,000 Apple TV apps
• The future of TV is apps
• Apple TV…
• Apple Watch Nike+ hits stores tomorrow – the best smartwatch for runners
• Great response to Apple Watch Series 2 and watchOS 3
• Apple offers the best and easiest way to get around Japan
• Support for Japan transit maps in iOS 10.1
• Apple Pay launched in Japan this week.
• Depth effect examples from users shown
• iOS 10.1 now offers Portrait mode for iPhone 7 Plus users with Depth Effect
• Over 60% already using iOS 10 (vs. fragmandroid’s latest is not even at 1%)
• iOS 10: The world’s most advanced operating system
• 400 million Memories have been viewed by users
• Cook reviews Memories feature of Apple’s Photos app
• Cook shows off some iPhone 7/Plus photos
• iPhone 7/Plus – very well reviewed
• It’s incredibly humbling to see the amazing things people do with our products every day.
• Apple launching new Accessibility website today
• Apple teams work had to make products accessible for everyone
• Tim Cook takes the stage to applause “Good morning, good morning, good morning, good morning!”
• Opening video – Apple and accessibility, helping the disabled; technology designed for everyone
• Event to begin shortly…
• AAPL: 114.99, -0.60 (-0.52%) @ 1:00 PM EDT
• Awaiting start of event
SEE ALSO:
Apple Store currently offline – October 27, 2016
Apple leaks photo of new MacBook Pro with OLED Magic Toolbar – October 26, 2016
New MacBook Pro will headline Apple’s ‘hello again’ special event – October 25, 2016
New virtual keyboard layouts in macOS 10.12.1 confirm MacBook Pro OLED ‘Magic Toolbar’ reports – October 25, 2016
Trademark filing suggests ‘Magic Toolbar’ will be Apple’s name for new MacBook Pro OLED touch strip – October 20, 2016
It’s official: Apple sends invitations for ‘hello again’ event on October 27th – October 19, 2016
That’s it????
I am much more impressed by this: http://arstechnica.com/gadgets/2016/10/microsoft-announces-surface-studio-all-in-one-touchscreen-pc/
Nice to finally see the new MacPro!!! Oops! No such luck. WTF?????
I do worry they are focusing a little too much on their belly buttons and trying to figure out how many angels can dance on the head of a pin.
There are a lot of people out there doing “ordinary” work who are looking for more than that bar. Don’t get me wrong, the bar is cool as are the laptops, but a bunch of us are unlikely to use it, at least I think so at this point, and instead, really could have used a bone thrown to us in the form of a desktop muscle machine. I’m looking for a machine that takes advantage of all the latest chip technology and will blow the doors off my office. I want calculating power. I’m sure we are small in number, nonetheless, we an important niche for more reasons than sales.
That was underwhelming. After years of virtually all Mac hardware languishing this is the best they can muster – a couple of laptops.
If Apple has lost interest in building leading edge computers, which appears to be the case, perhaps it’s time to open up Mac OS to other hardware manufacturers.
This isn’t rocket science. Take the new MBPs and add:
12 and 13 inch MacBooks with slower specs and no touchbar
engineer a magsafe solution
introduce redesigned mac(mini), mac pro, and iMac
engineer a external keyboard with touchbar
update to airport and time capsule as IoT hub with Siri
Make your own displays
Set pricing tiers below the stratosphere
That’s Apple’s new lineup. You’re welcome, Tim.
Remember the days of an auditorium filled with oooohs and ahhhhhs when new products, or even new versions of products were introduced? It’s been a while hasn’t it? It really seems the new trend is less innovation and longer periods of time in between them. And charging high prices for lackluster releases.
The touchbar looks kinda cool and I can imagine it having some cool uses but, more than anything it just seems like a flailing refusal to acknowledge how touchscreen ON a Mac display might actually be useful. But if the touchbar is so cool, ok then, how about a standalone ‘Magic’ Keyboard with this feature so it can be used across the Mac line? Oh it’ll probably be released when (if) a new iMac is released, but will be limited to the new iMac (kinda how macOS continuity stuff (or whatever it’s called) was held from some perfectly capable machines, like the 2011 Mac Mini Server that did meet the hardware requirements and can use the functions just fine with some hacks.
I won’t spend much time on the absense of any desktops because we were pretty much told there wouldn’t be any. That said, though, the fact that there are none only reinforces my argument that this is a company that’s flailing without the leadership Jobs gave it. In Jobs’ time it was a company with some amazing talent that pushed by Jobs’ impossible demands. They still have amazing personnel but Cook isn’t the leader that’s needed to push it to truly innovate.
Time for Apple to show Tim the door. That company is in dire need of some new blood running things.
APPLE leadership is fine. The problem has to do with company size and personal fame. APPLE leaders have become rock stars, and once you become a rock star it is hard to keep doing the things that got you to where you are. More parties, more adoring fans, more distractions, booze, drug, women, fashion shows. It comes with celebrity. Not that Tim and the design mogul drink or do drugs but the rest of it is a requirement. I worry that’s EDDY CUE’s problem.
Maybe they could just keep doing what they are doing but put someone else in charge behind the scene who takes over the role of Steve Jobs and is the one obsessed with ideas and drive and … well, all the things many seem to be complaining they are now missing.
Fame is like a drug. Most people can’t handle it. And I suspect it’s not happening just to TIM. I bet everyone at APPLE sees themselves in a small way as a star and accordingly have lost their edge.
Plus the bureaucracy of large organizations. It starts gumming up the works. I’m sure APPLE suffers from that as well. Think back to what JOBS did when he created the MAC. He put together a skunk works team, flew a pirate flag and cloistered away 50 people to focus on just the Mac while the rest of the company continued to make money selling the Apple II. Strip out the formal organization and go for it. Of course, Tim knows all this.
Ahhh, it’s only machines.
I would also add HDMI output and a SIM card for mobile data usage. They need those in their precious iOS and tvOS products anyway, so bring them to the mac!
And AAPL is down. 0.61%
I can’t believe I wasted a full hour seeing Apple flounder with tiny incremental changes that amount to almost nothing for user experience or productivity. Apple is so damn obsessed with being thin that they forgot to offer things that people need. Like another 16gb of RAM and an SD card slot. Like a 17″ model. Like 12 hours of battery life. Or how about holding the price of the 13″ models in a realistic range?
Apple has become the new Microsoft. What a pathetic day, as Apple continues to piss on its true pro and desktop users.
When Eddy announced the prices of the new Pro’s he waited for applause that never came. You can tell he;s surprised and uncomfortable.
So that’s it.
That is it.
No updates for MacPro, iMac, Mac Mini.
Not exactly a Mac event.
An event that whose headline harked back to the iMac launch.
Laptops get a feature that simply differentiates them from other laptops, so Apple can justify their profit margins.
‘No other laptop has this’ is not a reason for you to have it.
Nobody cares how thin anything is anymore, apart from you it seems.
Apple, Windows is good now, very good.
This is the world you live in now.
If you don’t do something soon, and stop taking your time, you’ll get further and further behind.
It won’t matter how many laptops you sell to the clueless morons in every coffee shop in the world, nobody doing any real work will take the Mac, and by extension everything else you make seriously.
Well I’m afraid these ‘events’ have reached their sell by date.
They might just as well not bother.
A few laptops – each a few millimetres thinner and a few ounces lighter. I’m afraid their record is stuck on a worn out groove.
The 13 pro without the bar has been hobbled – by having only half the ports; and for no other reason than to make you buy the more expensive one.
What use is a ‘pro’ that has a power lead connected and one other?
If you buy the current 13″ Pro you get 2xUSB, 2x thunderbolt2, HDMI, SD Card, 3.5m Jack, and a separate power socket.
– However you add that up it equates to a whole lot more flexibility than either of the two new 13″ offerings.
Well, sorry but you won’t get me parting with my money for either of those two pups.
I forgot to mention that the old SD Card slot can also be used to hold a micro SD with 128/256GB of additional SD space for storage or as a back-up.
and now, you’ll have to pre-load all the SSD you want and pay for it at Apple prices.
L. A. M. E.
I am, a few hours later, stunned. It is like I watched an SNL skit skewering the worst, most laughable traits of Apple. Not just, “yeah and it’s thin,” but “its thin, see. It’s really thin. Look at it compared to the 170. Thin huh? Look here it is against the Air. Really thin, huh? The thinnest. And all this thin with none of the ports you asked for, no magsafe, and a strip no one asked for. All that much less and still so very thin!.”
“But wait there’s more! Emoji’s! This new strip, you PRO people, can guess which emoji you need and insert it for you! Just what graphic artists want, someone else’s cheesy crap! You scientists have been beggin for more emojis on a really thin machine, right?”
But it wasn’t a skit. It was real. I have to keep telling myself. Me the guy who drank the KoolAid since 1984 who offered big punch bowls of KoolAid to everyone I saw. The guy who would drive 2 states away for an Apple presentation. I have to come to terms with the fact that these goofballs patting themselves on the back from the front row with matching shirts and jeans are running the asylum.
When Schiller showed the new MBP and how thin it was, he paused waiting for applause. There was dead silence just like when they announced the prices. In fact this event just petered out with not only no “one more thing”, not even some dreadful pop artist of the moment, but with Tim Cook sort of saying there are cookies and drinks on your way out. Good luck. We used to be great.
“Please clap.”
You said is so well. SNL could not have done a better job. Apple is dying a pathetic death because its leadership has become a joke. These people are totally cutoff from the reality–what the competitors are offering and what their own pro customers want.
PLEASE, PEASE, PLEASE FIRE TIM COOK!!!!!!! This guy’s leadership, decisions, marketing cycles, innovation, marketability, advertising and appeasement for it’s CORE users is terrible. I am SO disappointed in the lack of hardware announced and released today. I bet he will point to analytic data that says hardware sales are way down… know why??? CAUSE WE ARE WAITING FOR YOU TO DO WHAT WE EXPECT YOU TO DO, BUILD SOMETHING FOR US TO BUY THAT IS CURRENT AND NOT 3 -4 YEARS OLD!!!! I wonder of al bunch of investors got together and started a petition to remove him as CEO. Apple has the potential to grow so much better than it currently is. Had the potential to invite faster. Manufacturer better and faster. As a leader myself, you have to have accountability. And for that, Tim Cook needs to GO as CEO and go back to operations. Find someone with passion, vision (wide vision, not just wireless ones) and strong marketing and execution. PLEASE REMOVE HIM AS CEO!!!!!!!!!
Apple once said of their phones, “people want what we don’t have”.
The result of that got us the bigger phones that everyone wanted.
This now applies to the Mac – Apple, Mac sales are way down and you’re making Macs that nobody wants – wake up!
https://www.change.org/p/apple-board-of-directors-remove-tim-cook-as-ceo-of-apple
Time for Tim to GO!!!!!!!!!!!!!
https://www.change.org/p/apple-board-of-directors-remove-tim-cook-as-ceo-of-apple