MacDailyNews presents live coverage of Apple’s ‘hello again’ October 27th special event

Apple CEO Tim Cook and a team of Apple executives will be holding their “hello again” special event at 10am PDT / 1pm EDT today, October 27th.

The special event will take place at Apple’s campus in Cupertino, California.

It is widely expected that Apple today will unveil new Macs! FINALLY!!!

Apple’s special event will be webcast live by Apple here.

MacDailyNews will offer live notes during Apple’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!

Apple’s ‘hello again’ October 27th special event live notes:

• End of event
• Cook thanks Apple employees and media for attending
• Cook reviews Apple’s product lineup for the holiday season

• Cook shows new MacBook Pro ad (an actual Mac ad! (Now, actually air it, Apple!))
• Can be ordered today. Touch Bar models start shipping in 2-3 weeks
• Base config prices:
– 13-inch w/o Touch Bar or Touch ID: $1499
– 13-inch with Touch Bar and Touch ID: $1799
– 13-inch with Touch Bar and Touch ID: $2399
• So, there are 3 models of the MacBook Pro
• New MacBook Pro is thinner than MacBook Air, MacBook Pro is 13% smaller in volume that MBA, same 3lb. weight
• Apple is making a model of the 13-inch MBP with traditional function keys and two Thunderbolt 3 ports
• Apple will continue to offer the 13-inch MacBook Air
• These are the best notebooks ever for high-end pro customers
• The new MacBook Pro is 6.8 million times faster than the first PowerBook (one full year of compute time on original PowerBook and be accomplished in 5 seconds on the new MBP)
• Up to 10 hours of battery life for both 13- and 15-inch MacBook Pro
• MacBook Pro introductory video. Cue Jony Ive!

• DJ Pro demo…
• Adobe Photoshop with Touch Bar support due before year-end
• Adobe created a mode just for brush control for the new Touch Bar
• Adobe Photoshop demo… two hands working in concert on huge new trackpad and Touch Bar with eyes always up on screen
• Final Cut Pro demo…

• 15-inch MBP can drive dual 5K displays along with its 15-inch Retina display
• Both the 13- and 15-inch models have 4 Thunderbolt 3 ports (supports USB 3.1 Gen 2, Display Port 1.2) – any port can be your charger port or any other port
• 13-inch model can be outfitted with Intel 15 or i7, Intel Iris graphics (64MB eDRAM)
• Speakers put out more volume with twice the dynamic range as previous model
• Whole new thermal architecture
• Superfast SSD: 3.1 GB/s
• Radeon Pro (AMD Polaris) graphics
• Intel Core i7, Quad-core, 2133MHz memory
• MacBook Pro: best display ever in a Mac; 67% brighter, 67% contrast ratio, 25% more colors
• Xcode lest devs use Touch Bar in their own apps
• Even Terminal has Touch Bar support
• Shared Macs and fast user switch using Touch ID
• Touch Bar is, of course, customizable based on user preference
• AAPL: 114.99, -0.60 (-0.52%) @ 1:47 PM EDT
• “This is the smart way to have Multi-Touch on your personal computer, as opposed to the stupidity of smearing fingers all over your Retina display” – MDN Ed.
• You can quickly edit images via Touch Bar
• You can scrub video with Touch Bar
• Touch Bar is very useful in Photos
• Hair Force One buys a copper meditation pyramid
• In Safari, TouchBar shows previews of multiple tabs
• QuickType can suggest replacement emoji (like on iPhone/iPad) right in Touch Bar
• Touch Bar is hugely useful
• In Mail – predictions for where you might want to file email, based on past use – right in Magic Toolbar
• Virtual sliders for volume and brightness
• When you hold the Function Key, you get all Function Keys displayed
• All system controls all still there when in Finder (Siri gets dedicated key)
• Craig Federighi demos the new MacBook Pro with Touch Bar…
• Login, Apple Pay – directly from your Mac
• Touch ID comes to the Mac

• No other personal computer has this
• QuickType suggestions show up
• Photos tools show up when using Photos
• Please put MacDailyNews into your Safari favs, so we show up in your Touch Bar!
• Touch Bar adapts to whatever software you are using
• Say hello to the Retina display, multi-touch Apple Touch Bar
• Apple is killing Function Keys
• For over 45 years we’ve had Function Keys
• Function keys gone: Function key requiem
• Butterfly switch keyboard (2nd ge. butterfly, more responsive)
• New Force Touch trackpad, 2X larger (state of the art)
• 15-inch: Weighs just 4lbs.
• 15-inch: 20% smaller in volume
• 15-inch: 15.5mm thin, 14% thinner
• All metal (aluminum) design
• 13-inch: Weighs just 3 lbs.
• 13-inch: 23% smaller in volume (a huge difference)
• 13-inch: 14.9mm thin, 17% thinner
• This is the new gold standard in notebook standard: Available in 13-inch and 15-inch sizes in Silver and Space Gray
• Phil Schiller takes the stage to explain the new generation of MacBook Pro
• Cook: This is the new MacBook Pro and it is absolutely incredible
• MacBook Pro with Magic Toolbar video
• Apple redefining the notebook again…
• Apple: First trackpad, first notebook with built-in Wi-Fi – first unibody, first retina display in a notebook
• First notebook with a pointing device and keyboard forward design – all others followed
• Cook: This week happens to be a huge week in the history of the Mac and in the history of Apple: The 25th anniversary of Apple’s first notebook (first PowerBook)
• Universal Clipboard, Siri, etc.
• macOS Sierra features review…
• The Mac is so incredibly important to us – and to the world
• Cook: Next, something dear to all of us at Apple: The Mac

• Cook: “Now with the TV app, there’s really no reason to watch TV anywhere else.”
• TV app is free, comes in update by the end of this year
• The new TV app for tvOS and iOS: One place to discover and enjoy TV shows and movies
• “What other football games are on now?” Siri shows full list of all available games
• “Watch the Louisville game.” Siri knows which app has the game and turns on live action
• Siri can tune in live when you say “Watch CBS News”
• Siri can control “TV” app, too. Just ask for what you want
• TV app is for iOS devices (iPhone, iPad, and iPod touch) and syncs across all of your Apple devices
• “Store” is the iTunes Store and apps with content
• “Library” holds all of your iTunes purchases and rentals in one place
• TV and Movie spotlights – hand-curated suggestions of what you might like
• One place to go for everything I’m watching
• “Watch Now” shows your favs from across all of your apps
• TV app demo…
• TV app will completely change how you watch TV
• Apple announces new app: “TV”
• Cook: Unified TV experience
• We want Apple TV to be the one place to access all of your television
• Cook: This is a greta example of the power of Apple TV and how apps are changing television
• Thursday Night Football with Twitter feed, audience polls about the game alongside
• New category of apps is emerging: interactive video. Twitter on Apple TV demo…
• Minecraft coming to Apple TV before year-end
• In just one year, there are now 8,000 Apple TV apps
• The future of TV is apps
• Apple TV…

• Apple Watch Nike+ hits stores tomorrow – the best smartwatch for runners
• Great response to Apple Watch Series 2 and watchOS 3

• Apple offers the best and easiest way to get around Japan
• Support for Japan transit maps in iOS 10.1
• Apple Pay launched in Japan this week.

• Depth effect examples from users shown
• iOS 10.1 now offers Portrait mode for iPhone 7 Plus users with Depth Effect
• Over 60% already using iOS 10 (vs. fragmandroid’s latest is not even at 1%)
• iOS 10: The world’s most advanced operating system
• 400 million Memories have been viewed by users
• Cook reviews Memories feature of Apple’s Photos app
• Cook shows off some iPhone 7/Plus photos
• iPhone 7/Plus – very well reviewed

• It’s incredibly humbling to see the amazing things people do with our products every day.
• Apple launching new Accessibility website today
• Apple teams work had to make products accessible for everyone
• Tim Cook takes the stage to applause “Good morning, good morning, good morning, good morning!”
• Opening video – Apple and accessibility, helping the disabled; technology designed for everyone
• Event to begin shortly…
• AAPL: 114.99, -0.60 (-0.52%) @ 1:00 PM EDT
• Awaiting start of event

SEE ALSO:
Apple Store currently offline – October 27, 2016
Apple leaks photo of new MacBook Pro with OLED Magic Toolbar – October 26, 2016
New MacBook Pro will headline Apple’s ‘hello again’ special event – October 25, 2016
New virtual keyboard layouts in macOS 10.12.1 confirm MacBook Pro OLED ‘Magic Toolbar’ reports – October 25, 2016
Trademark filing suggests ‘Magic Toolbar’ will be Apple’s name for new MacBook Pro OLED touch strip – October 20, 2016
It’s official: Apple sends invitations for ‘hello again’ event on October 27th – October 19, 2016

68 Comments

      1. I’m generally pro-Apple, but it was a boring event. They spent time on Japan and showing a camera feature found on one model of iPhone. The only interesting thing was the Touchbar. They spent time demonstrating it with a DJ making EDM, the world’s most boring music that even a toddler with an iPad can make. Their Jonny Ive is constipated video was dull. It was a boring event with one interesting feature.

    1. This was really just a 1-hour event. They shoehorned in a half hour of iOS news (we didn’t get Mac news for the iPhone 7 event in September, so why the iOS updates now?), and talked about a new TV app that not only wouldn’t be available for a couple months, but *also* isn’t available on the Mac… which “is so incredibly important to [Apple]” that they only bothered to update a single line in the family.

      Granted it’s the 25th anniversary of the first modern laptop form factor, but the lack of news on the Mac Pro is alarming in the extreme.

  1. Highlighting Twitter with NFL on Apple tv… poor choice.

    Twitter will be out of business in a few months, NFL is currently being boycotted by thousands of viewers.

    Tim’s behind the curve on this one.

    1. Do you mean watch the shows on TV ? Or watch TV shows at all ?
      TV production has been in a golden age the last few years. Never before have we had such quality programming. Shows like Spartacus, GoT, Ash vs. Evil Dead, all Netflix Marvel series so far. All fantastic IMO. And hopefully a killer new Star Trek coming next year !
      I haven’t seen Sons of Anarchy, Sherlock, West World, Walking Dead, Breaking Bad and many other shows I hear are amazing .
      But for stuff I watch I download them and watch at my convenience, even though they are available on my cable and I could PVR them.
      I keep cable so i can watch NHL game since some get blacked-out on NHL / Rogers gamecenter.
      My wife watches CNN from time to time.
      My son watches lots of Treehouse kids network lots.
      Hope this answers ? Cheers

    2. Cut the cord and subscribed to Sling TV. I do not watch that much and it is still a bundle, but when my Comcast bill hit $200 a month with no change in service that was it.

      The Golden Age stuff is a bunch of hype. Other than a few standouts like Mad Men, most has been retreads and bullshit. House of Cards is an America retread of a British TV show aired on PBS years ago- and I mean years. Most of the better stuff is on HBO and Showtime- the commercial infested channels suck like a Dyson.

      Maybe the Millennials like cartoon & comic book crap done live action, but I’ll pass. Same for non-reality “reality” shows that were birthed out of the anus of MTV back in the day.

      1. I agree with you DavGreg. I don’t have a TV, but I still watch “television programs.” I prefer to let the seasons end and binge what is interesting, but as far as watching TV all year long? Forget it.

        Once that thing is gone from your life, the amount of time you free up will astonish you. I just don’t think the current model of TV can last. Young people are growing up without it. I suppose there are still some families who meet in the living room and watch TV together, but most I see now, everyone has their own thing.

        I used to laugh at Youtube, but I watch more Youtube now than anything. I love the way Netflix works, they just dump the entire show online when they are ready instead of dishing it out 1 episode at a time.

        ( BLACK MIRROR IS GREAT).

        1. I work a FT weekend shift which has long ago weaned me from the Sportsgasm many Americans have every weekend. During the week there are too many better things to do, too many places to go and people to meet.

          With Cable I mostly used my DVR to watch the few things worth watching and watched whenever I get like catching up. The Infotainment that passes for news freed me from watching the bought and paid for MSM and when real news breaks you can watch it live online- many times with better coverage from Periscope on Twitter and such.

          Years ago Bruce Springsteen wrote a song called 57 channels and nothing on. Today the only difference is that there are hundreds of channels owned by 4 or 5 companies and there is still nothing on.

    3. All of Apple TV’s live TV features are worthless to me. I’m in a Time Warner Cable / Spectrum service area. They don’t do content deals that allow third party apps to function.

  2. Pleeze – tell me this isn’t real.

    The most valuable company in the world holds a release event and we get some half baked app that does practically nothing.

    What have they been doing lately ?

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