“The Volkswagen Beetle took center stage as the Supreme Court argued about iPhones on Tuesday in a closely watched intellectual property case between Apple and Samsung over the value of design,” Jeff John Roberts reports for Fortune.
“The case turned on three design patents covering the appearance of early editions of the iPhone—including the device’s black rectangular shape and the layout of icons on the screen—which led a jury to order Samsung to pay $399 million in damages,” Roberts reports. “Before the Supreme Court, the issue at stake was not whether Samsung infringed on the patents, but instead how much the Korean company should pay based on a law that allows a patent owner to receive a competitor’s ‘total profit.’ Should that profit be for the entire value of the smartphone, as an appeals court ruled, or only for profits attributable to the copied design?”
“In trying to make sense of the design patents’ value, the judges repeatedly invoked the body shape of Volkswagen’s iconic Beetle model, noting that consumers will pay extra for a cool-looking car,” Roberts reports. “The dispute, which some are calling the “design case of the century,” involves just one aspect of a long-running feud between the companies that began in 2010 when Apple’s late CEO accused Samsung of “slavishly copying” the iPhone.”
Read more in the full article here.
MacDailyNews Take: This is so simple that there’s a chance even the U.S. Supreme Court will get this one right.
The main reason why Samsung et al. were able to sell phones and tablets at all was because they made fake iPhones and fake iPads designed to fool the unwitting/appeal to the undiscerning in much the same way as how Microsoft et al. profited wildly from upside-down and backwards fake Macs at the end of the 20th century. Google, Samsung, HTC, Xiaomi, et al. are the Microsofts, HPs, Dells, and eMachines of the new century.
Apple’s products came first, then Samsung’s:
Here’s what Google’s Android looked like before and after Apple’s iPhone:
And, here’s what cellphones looked like before and after Apple’s iPhone:
People who buy Android phones and tablets reward thieves.
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