“Apple may sell more than 100 million iPhone 7’s by the end of the year, analysts claim, with some predicting it will be the biggest-selling iPhone model yet,” Jonny Evans writes for Computerworld. “Initial stocks of the iPhone 7S quickly sold out in the US, China and the UK across launch weekend – how could media expectations have created such flawed expectations?”
“The new Apple smartphone is also expected to drive a wave of Android to iPhone switching,” Evans writes. “You see, far from being boring the iPhone 7 Apple introduced hosts a range of advances features, not least the inclusion of the fastest mobile processor available in a smartphone.”
“Prior to the Apple launch months of media reports had called the new device ‘boring,’ not because it lacked major improvements but solely because it offered these up in the same basic form factor,” Evans writes. “It is difficult to account for the fundamental disconnect between the expectations set by the media and what is really happening, though the disconnect is far more obvious in political reporting. Like the latter, media seems to ignore the mass, the on the ground reality is that shoppers hoping to buy a new iPhone 7 have been turned away disappointed from Apple Stores worldwide. Think about the months of disconnect and it must surely be possible that if reports had been more tuned into actual reality than attempting to meld opinion to create a new one, those customers would have got to the queue earlier and gone home happier because they would have known Apple was about to release the most successful smartphone model since the last iPhone.”
Read more in the full article here.
MacDailyNews Take: Once you identify the narrative, you can see it pervade throughout the media like watching dye in the bloodstream. It’s not real. The “iPhone will be boring” narrative may even have been planted by Apple PR (if they were doing their jobs, which we assume they were) in order to “set the bar” at a nice, easy level ahead of time. Under-promise and over-deliver. It all worked rather nicely as it is wont to do. Certainly, beleaguered Samsung’s self-inflicted gunshot to the head was also a nice little added bonus.
Calendar fourth quarter will set an all-new quarterly iPhone unit sales record. — MacDailyNews, August 8, 2016
iPhone 7 and iPhone 7 Plus will be Apple’s best iPhones ever. And iPhone sales will return to YOY unit sales growth in Apple’s fiscal 2017. — MacDailyNews, September 1, 2016
The ‘iPhone 7 will be disappointing’ meme continues – September 6, 2016
Apple’s ‘boring’ iPhone 7 series set to surprise and delight – July 8, 2016
Why a ‘boring’ iPhone 7 will do just fine – June 22, 2016
Are leaks suggesting iPhone 7 will be ‘boring’ Apple’s attempts at misdirection? – June 17, 2016
Why Apple’s iPhone 7 doesn’t have to be a ‘disappointment’ – May 3, 2016