“Unlike the days of Steve Jobs, Apple struggles to maintain the mystery of its new devices in the weeks leading up to the launch. Although much of the media will play along on the day, we all know what’s coming,” Ewan Spence writes for Forbes. “In the case of the iPhone 7 and the iPhone 7 Plus, what’s coming is just enough of a change to warrant a new model, but not enough spoil the mighty iPhone 8 and its technological advances due in 2017 on the tenth anniversary of the iPhone.”

“The iPhone 8 is expected to ship with curved screens, vivid OLED technology, all-glass panels and an innovative glass chassis, along with significant internal changes,” Spence writes. “The iPhone and iPhone 7 Plus have a two-year old design, similar screen sizes, construction and no changes to the core operating system.”

“If you buy your handsets outright every two years or you rely on a network contract, the iPhone 7 family will present you with a difficult upgrade choice. It is better, but not by much. There is something better coming up next year which will be a huge jump on the iPhone 6 or iPhone 5S you currently have. And very few people can afford to upgrade their smartphone every year,” Spence writes. “Which is where Apple’s secret weapon comes into play. The iPhone Upgrade Program… Apple allows members to get a new iPhone every year. All they need to do is commit to another year of monthly payments, trade in the existing handset and they can once more walk out of the Apple Store with the latest slice of silicon from Cupertino.”

Read more in the full article here.

MacDailyNews Take: iPhone 7 and iPhone 7 Plus will be Apple’s best iPhones ever.

Calendar fourth quarter will set an all-new quarterly iPhone unit sales record. — MacDailyNews, August 8, 2016

And iPhone sales will return to YOY unit sales growth in Apple’s fiscal 2017.

How to profit if iPhone 7 ‘disappointment’ hurts Apple stock – August 29, 2016
Survey bodes well for Apple’s iPhone 7 and Apple Watch 2 – August 26, 2016
Apple poised to make important iPhone 7 and iPhone 7 Plus camera upgrades – August 19, 2016
Apple to offer iPhone 7 with up to 256GB storage – August 18, 2016
Apple’s iPhone 7 could be getting ‘fast charging’ – August 16, 2016
Apple’s next-gen iPhone said to have dual camera, pressure-sensitive Home button – August 8, 2016
Apple granted U.S. patent for dual-camera system – July 5, 2016
Citi: All of the new 5.5-inch Apple iPhone 7 Plus models coming this fall will feature dual cameras – May 20, 2016
Ming-Chi Kuo: Apple iPhone 7 Plus to offer innovative dual-camera configuration – January 28, 2016
Apple patent application reveals new dual camera zoom lens system – January 7, 2016