“The lead-up to this year’s iPhone launch has been unlike anything we’ve ever seen before. New iPhones are typically preceded by months of excitement as fans drool over each successive leak. The excitement continues to build until September, when Apple finally unveils its next-generation iPhones. Then it’s a mad dash to preorder them and sales soar into the tens of millions of units in no time. This year, it doesn’t feel the same at all,” Zach Epstein writes for BGR. “The iPhone 7 — or whatever Apple ends up calling it — has been widely branded as ‘boring,’ due entirely to a leaked design that looks strikingly similar to Apple’s current iPhone 6s and iPhone 6s Plus.”

“Yes, the iPhone 7 is going to look a whole lot like the iPhone 6,” Epstein writes. “Call me crazy, but the iPhone 7 is shaping up to be a leap that may be even more impressive than the one 2015’s 6s and 6s Plus made.”

Epstein writes, “More power, twice the storage, another new color option, two different upgraded cameras, a new connector technology for nifty accessories, wireless charging, waterproofing… I mean, come on.”

Read more in the full article here.

MacDailyNews Take: Shhh!

As we wrote last month: “The lower the expectations are set for iPhone 7, the more spectacularly they will be exceeded.”