“Eddy Cue doesn’t look like a man in the midst of his toughest year in decades. Sporting an untucked apricot camp shirt and blue jeans over camouflage socks and a pair of blue leather racing shoes from Germany, Apple’s SVP of Internet software and services pulls up a chair at one of the marble-topped tables outside Caffé Macs,” Rick Tetzeli writes for Fast Company. “Nowhere is there any hint that ‘Apple is doomed,’ as suggested by Forbes and other outlets, or that it is engaged in a ‘user-hostile and stupid’ campaign against its customers (The Verge), led by CEO Tim Cook, a ‘boring old fart… a supply-chain supplicant’ (culture critic Bob Lefsetz).”
“Under Cook’s leadership, Apple has come to seem quite fallible to many people. Its recent products have seemed far less than perfect, at least compared to the collective memory of its astonishing iPod–iPhone–iPad run from 2001 to 2010,” Tetzeli writes. “There are the public embarrassments, like its 2012 introduction of Maps, or those 2014 videos of reviewers bending, and breaking, an iPhone 6 Plus. Apple Pay hasn’t become the standard for a cashless society, and the Apple Watch ‘is not the watch we expect from Apple,’ according to John Gruber… Apple Music has been saddled with too many features, as if it were something designed by, God forbid, Microsoft; the lens on the back of the iPhone 6 extrudes; the new Apple TV has an illogical interface and confusing remote control.”
“Steve Jobs had been the company’s editor, proud of saying no to features, products, business ideas, and new hires far more often than he said yes. Apple’s seemingly diffuse product line reinforces the argument that Cook is not as rigorous),” Tetzeli writes. “Apple executives are careful to avoid suggesting that the company is moving beyond its founder’s vision, but that’s exactly what’s happening in Cupertino.”
Read more in the full article here.
MacDailyNews Take: This too shall pass.