Apple’s iOS: The platform where consumers get the best of all worlds

Ben Bajarin writes for Tech.pinions that he’s convinced Apple’s “iOS is the primary platform where software and services innovation is going to happen.”

“The vast majority of new startups being funded are apps focused on iOS. Companies like Google and Microsoft are continuing to create software experiences that also start on iOS and are sometimes iOS only,” Bajarin writes. “Apple’s customers remain the most valuable group of humans on the planet which adds to the economic incentives for the focus on iOS and users of the platform.”

But the big picture observation most interesting to me is that iOS will be the platform where consumers will get the best of all worlds. The best of Apple, the best of Microsoft, the best of Google, the best of Amazon, the best of the startup and entrepreneurial software community, and slowly but surely, the best of the business world. The best of every company’s software and services efforts will be on iOS,” Bajarin writes. “This is not something I can say of any other platform. It is not true of Windows, as much as Microsoft hopes it will be with Windows 10, and it is not true of Android.”

Read more in the full article here.

MacDailyNews Take: Yup. As we explained over three and a half years ago:

Android is pushed to users who are, in general:

a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar ($100 Gift Cards with Purchase) offers.

Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle building powders or grease monkey overalls.

Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.

Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.

iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the Hee Haw demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth.MacDailyNews, November 26, 2012

“All men are created equal.”

Well, not when it comes to users of smartphones and tablets…

The bottom line: Those who settle for Android devices are not equal to iOS users. The fact is that iOS users are worth significantly more than Android settlers to developers, advertisers, third-party accessory makers (speakers, cases, chargers, cables, etc.), vehicle makers, musicians, TV show producers, movie producers, book authors, carriers, retailers, podcasters… The list goes on and on.

The quality of the customer matters. A lot.

Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one.

When it comes to mobile operating systems, all users are simply not equal.SteveJack, MacDailyNews, November 15, 2014

Apple’s App Store revenue nearly double that of Google’s Android – April 20, 2016
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]


  1. Lots of words that boil down to this:

    If you are a consumer who doesn’t mind being walled into Apple’s golden cage, then iOS is for you. No file system, no easy multi-platform file sharing, no way to open files with muliple different apps, etc … the limitations are many and they are real.

    If on the other hand you are a creative professional, you need a Mac or Linux or Unix or Windows. We wish we could just say if you’re a pro, get a Mac, but Apple seems to have problems continuing support for pros in general. So maybe a Mac will work for you, maybe not. But creating exclusively on iOS is an enormous bag of hurt.

    1. 100% Correct Mike.

      1. Speed. YouTuber MKBHD (I think) did iPad/Mac speed tests and ran assorted tasks. In the ‘copy file from an app and paste it into a Numbers spreadsheet’ test the iPad took about 3x longer.

      2. Ubiquity. iOS simply is NOT the best for hardcore gamers, it’s NOT the best for serious business people, and it’s NOT the best for creative professionals.

      Sorry Steve, Macs are not trucks, they’re SUVs. iPads are Smart cars.
      People drive SUVs because they can do many things, and over the lifetime of a vehicle the primary use may change several times.

      While iOS 10 makes some strides it’s got a *long* way to go before it can really replace a laptop running macOS.

  2. If you’re a gamer, don’t think much of iOS. No emulators, no huge rpg’s, no fighting games that are updated, and which also have MFI controller support… And I have yet to find a word processor that is as accessible as Pages is for the Mac.

  3. I am no fan of software that supports iOS and ignores the Macintosh.

    Sitting at my desk with my Mac, why should I have to open an iOS device to access HomeKit or Health or other things directed to iOS devices only?

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