Apple Watch 2 likely won’t launch until September – and that makes perfect sense

“The rumor mill has been suggesting that the updated Apple Watch 2 would appear this March,” Adrian Kingsley-Hughes writes for ZDNet. “However, the current crop of rumors all suggest that this might not be the case.”

“Sources claim that while the iPad Air 3 and iPhone 5se are expected to make an appearance in March, Apple Watch fans might have to make do with new bands, including a range on new Sports Bands, and a black version of the Milanese Loop band,” Kingsley-Hughes writes. “It makes perfect sense for Apple to hold back on releasing an update to the Apple Watch until later on this year because it’s really not under any pressure from the competition to do so. There isn’t a product in the smartwatch arena that comes close to the Apple Watch either in terms of features or sales.”

Apple's newest Apple Watch Sport models
Apple Watch Sport models

Kingsley-Hughes writes, “But there are a few of other reasons, and these are more important in the long term.”

Read more in the full article here.

MacDailyNews Take: If Apple were to release a range of “Apple Smartbands” for the existing Apple Watch, starting with the “Apple Smartband GPS,” they would sell millions more Apple Watch units with this move alone.

Thanks to Apple Watch, smartwatches are now more popular than Swiss watches – February 19, 2016
Canalys: Apple shipped over 12 million Apple Watches in 2015, two-thirds of all smartwatches shipped in 2015 – February 5, 2016
Apple Watch kickstarted interest in wearable devices; sales of fitness trackers and VR headsets are set for rapid growth – February 2, 2016
Apple Watch beats Rolex in luxury brands ranking – January 29, 2016
Apple Watch revenues expected to be $8.4 billion for first year – January 26, 2016
Juniper: Apple Watch has already cornered the smartwatch market – January 12, 2016
Apple COO: ‘Apple Watch marks the end of single-function wrist devices’ – January 7, 2016
Fitbit either doesn’t understand Apple Watch or hopes consumers won’t; neither is good for the company – January 6, 2016
Fitbit exec calls Apple Watch a ‘toy,’ Fitbit shares crater more than 13% after unveiling Apple Watch Sport knockoff – January 5, 2016
It’s official: The Apple Watch is destroying the so-called competition – November 20, 2015
As Apple Watch sales ramp, Swiss watch makers suffer biggest slump in six years – November 19, 2015
Apple Watch models take top four spots on 10 most-wanted smartwatches list – November 18, 2015
Apple Watch is 2016’s hottest holiday gift – November 18, 2015
Apple has already sold more than $1.7 billion worth of Apple Watches – October 29, 2015
Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share – October 28, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015


  1. “It makes perfect sense for Apple to hold back on releasing an update to the Apple Watch until later on this year because it’s really not under any pressure from the competition to do so. There isn’t a product in the smartwatch arena that comes close to the Apple Watch either in terms of features or sales.”

    Who cares?! You release a new watch to improve on the original’s problems.. like battery life, and a generally hamfisted user interface (mostly software updates, granted). Most of what people are doing with Apple Watch could be done with a wristband, really. No one uses Apple Watch apps, for example.

      1. You’re being really kind to Apple here. The app universe UI (again, a Software problem) is a horrific UX.

        As for this notion of ‘we make the best stuff, why bother making another one?’ is deplorable and goes against everything Apple stands for. It sounds like hubris, after one release of the watch?

        Wake up guys, the Fitbit’s clunky wearables are killing AppleWatch in battery life and usability. I am right smack in the middle of Apple’s target market, I’ve played with the watch in the store, read about it, etc and am thoroughly ‘meh’ on this product.

    1. While I agree that the apps for AW are mostly constrained by the underpowered watch, I disagree that “nobody uses” apps for the AppleWatch. DarkSky, for example, is fabulous. Spark is great, as is Fantastical.
      Sorry, a wristband is NOT an AppleWatch. As the watch evolves, and tech improves, the advantages will become apparent – even to people like you!

  2. There was a point back around 2007 when Apple were releasing new products every other month or so. What was great about that was the feeling that Apple were constantly coming up with something new.
    So I would really like Apple to start doing that again. Spread out the releases where feasible since it creates excitement and free publicity.

    1. No, Apple did not “release new products every other month”. NEVER have and never will.
      The release of major categories by Apple is rather consistent throughout the life of Apple Corp. I would rather it be done right then to try to throw stuff out there for the sake of doing so.

      Sometimes you cannot see the forest for the trees. If you just give it a little thought, you can begin to visualize where Apple is going – hint – phones and pads are NOT the goal…

  3. They need to cut their losses on this one.

    I can’t even imagine a more ridiculous product if I tried hard every day.

    The targeted IQ for consumers that Apple is marketing this product to exist in the range of 50 down to 20 (morons and imbeciles), and also falls below 20 (complete idiots)!

    Douchebags have an IQ below 10, yet they also happen to be the strongest Apple Watch demographic.

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