“In addition to the possibility of offering subscription programming from major TV networks and film studios, [Apple] could build an original content business of its own,” Matt Kapko writes for CIO. “Apple could potentially offer both a subscription video service and create original video content, and such a dual-play approach would mirror the strategies of its most likely competitors, including Amazon, Netflix, and Hulu. And the Apple TV streaming box could help complete the company’s vision for melding software with premium content and hardware. However, any original programming from Apple wouldn’t likely be restricted to Apple TV and would also be available on devices that support iTunes.”
“‘There’s certainly room for companies to make a mark and I’m not at all surprised Apple wants to get into this,’ says Karen Allen, a digital entertainment consultant based in Los Angeles. Original TV and film programming is ‘a proven strategy’ that adds a layer of exclusivity and differentiation for over-the-top (OTT) content distributors, she says,” Kapko writes. “‘It also does a lot to push the perception of the service in the eyes of Hollywood,’ according to Allen, who adds that flagship shows from Netflix, Amazon and Hulu have received Golden Globes, Emmys and other entertainment industry accolades.”
“To succeed in TV and film, Apple needs to bring in established Hollywood players that know how to put shows together, according to Allen,” Kapko writes. “Netflix, Hulu and Amazon all helped to prove that technology companies can develop elite content to compete with Tinseltown’s more traditional fare, she says.”
Read more in the full article here.
MacDailyNews Take: As we wrote last September:
There is a finite amount of top flight producers, writers, directors. The company with the deepest pockets (and the willingness to reach into them and dispense the contents) wins this game.
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Apple exploring entry into original entertainment production – August 31, 2015
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