Apple assigns App Store oversight to Phil Schiller in apparent nod to developer issues

“Apple’s decision to split its App Stores out of Eddy Cue’s iTunes and iCloud oversight and instead assign them to Phil Schiller, its head of worldwide marketing, appears to based on an effort to differentiate platform management of developers’ interactive apps from the reselling of static content from media holders, and to handle each appropriately,” Daniel Eran Dilger writes for AppleInsider.

“Pulling App Store software operations from Cue’s direction and assigning them to Schiller makes sense because of the significant difference between managing the development and resale of software from individual third party developers compared to the dealmaking at the core of iTunes’ partnerships with the studios and labels that own libraries of static content,” Dilger writes. “Dedicating Schiller to the task of working even closer with the development community appears to be a clear recognition that Apple’s iTunes, iCloud and related other services have become a business large enough to have two executive team members involved directly with running the show. ”

Read more in the full article here.

MacDailyNews Take: Clearly something needed to be done. Hopefully this is the answer.

SEE ALSO:
CEO Cook shakes up Apple’s management – December 17, 2015
Apple names Jeff Williams Chief Operating Officer, other executive additions and changes – December 17, 2015
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012

7 Comments

    1. What is up with some of the public. First it was that dixons guy, then it was Forstall, now it is Eddy and those guys that, apparently, “are among us”.
      There always has to be someone “to hate on” for this type of person.

  1. Affirmative action. Hispanic in the executive suite. Cue’s going nowhere, despite a string of fsckups and failures, any one of which would have gotten any random white guy fired years ago. (Ex: Scott Forstall)

    1. It couldn’t be that Cue is actually well liked by Cook and gets along well with the rest of the executive team….nah it couldn’t be that at all. It was Scott Forstall that left Apple with iOS stagnant. Let’s not forget one the signature iOS 6 features was Siri providing sports scores.

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