’60 Minutes’ goes inside Apple’s secret design studio with Jony Ive, retail store of the future with Angela Ahrendts

“Jony Ive will give Charlie Rose a look inside ‘Apple’s secret design studio’ in an upcoming episode of 60 Minutes that will be aired on Sunday, December 20 at 7:30PM ET & 7PM PT on CBS,” Harish Jonnalagadda reports for iMore. “Rose’s tour of Apple’s ‘store of the future’ with retail chief Angela Ahrendts will also be highlighted on the show.”

“The pictures posted by 60 Minutes on Twitter show Rose interacting with Ive in a designer’s workshop,” Jonnalagadda reports, “and the journalist walking into a mockup of Apple’s upcoming retail store.”

Full article here.

MacDailyNews Take: Access granted to CBS in exchange for signing on the Apple TV skinny bundle dotted line?

[Attribution: The Loop. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. so the store of the future has no products? She needs to go back to Burberry. She acting like she thinks Apple should be for the 1% . Not a fan . Minimalism doesn’t work for selling apple products

    1. Of course there are no products! You go to Apple store to worship… </s>

      At first glance, the store doesn’t look much different that the current Rohn Johnson-designed, Jobs-approved minimalist spaces. Which is good (don’t fix what’s not broken).

      1. Agreed, not a different store concept, and I don’t think no products is part of the design. So… this is just an empty room where they’re experimenting with wall treatments.

        60 Minutes got a real scoop! ::sigh:: This is what comes of powerful companies like Apple “partnering” with news organizations like CBS. Watered down “newsvertisements.”


    2. Whatever Angela think, 1% for Apple Store is just sooooooo stupid, most Apple devices can be fount at Walmart, Target, Best Buy , online stores and they’re not for 1% . Hahaha

    3. Rob, there are several reasons the store is minimalistic. The number one reason is to fit people inside a tiny area so as to always look busy and big. Which works really well, put those same people inside a Best buy and it will look kind of like a normal day. If they shoved tons of stuff inside that tiny area, then you would have tons of people mixed with a bunch of crap to deal with. So the minimalism helps in making the store look like a hip place to be and to allow them to deal with the small space they have. And it does have products, apples products are just getting smaller and smaller in relation to the tables, so it looks like they don’t have anything from that picture. You should be happy apple isn’t having you dig around a big box store to look for an item. they could have built big box stores, but those type of stores make suburbia look ugly and they have a horrible price per foot ratio. i could elaborate more, but nah.

  2. This is great. Now I need to watch 60 Minutes Sunday night where I will be treated to a shitload of pharmaceutical ads for everyone over 60, while I wait for the Apple segment.

    1. Probably because over 60 represents the majority of the audience that actually watches linear broadcast TV these days (the crowd below 60 being the kind that watch on-demand, streaming or DVR, skipping commercials altogether).

      1. Hey! I am 82 and pulled the plug on all the lawyer – pharmaceutical ads years ago. You just can’t beat the price of “Over the Air” TV for local news and Expedia for other shows. Also there are books!

    2. judging by your handle…looks like it takes one to know one…. ain’t none of us getting any younger.

      take a geritol, do your hair (or what little you may have left) with some wildroot creme oil and watch the show.

      and if the wait gives you dispepsia have one of carters little liver pills. and a little lawrence welk champagne music won’t hurt either.

      ta ta from another (well) over 60 anachronistic boomer.

      remember we were there first.

  3. “First look? At Apple’s store of the future?” This might be a little exaggerated. There’re already more than five Retail Stores this kind worldwide—first opened in Brussels four month ago—so I hope it’s more about all the details and ideas behind.

  4. *channeling Gen. Buck Turgidson/George C. Scott* – “You can’t let Rose in here!…He’ll see the Big Board!”

    Rest assured, Apple’s “good” stuff (like the working Flux Capacitor) will be securely hidden…the only thing Ive will show will be dead-end technology and prototypes to throw off the competition…

  5. BY THE WAY, I noticed a week or two ago that Charlie Rose had begun to wear an Apple Watch. I wonder if this was a personal choice, or if he was being prepared for his visit, or if it was a post-visit perk, or set dressing? Going to have to watch 60 Minutes I guess, but I’m prepared to be disappointed on the answer to that particular question.



  6. The best Apple store would have no Ahrendts in it.

    It would have more space to not only display but to actually demonstrate ALL Apple product lines. It would have a large room or two classes and gatherings. It would be hosted by well-dressed, knowledgeable associates. Geniuses would have a badge identifying their specialty (i.e., Mac or iOS or services, etc). There would be bowls of free electrical adapters behind the counter to allow new purchasers to actually connect to the accessories that they already own — as opposed to charging $50 to adapt Lightning to HDMI or whatever.
    The store would not be lit with ugly 60 HZ flickering fluorescent bulbs.
    The store would not be a loud hard-surface box, but employ some attractive architectural noise absorption so you can hear yourself think.
    Each store would be divided roughly into 4 main quadrants, more or less:
    – Apple’s iOS products
    – Apple’s Mac products
    – Third party products
    – Genius Bar and collaboration area

    Finally, there should be an iOS and a Mac Application Genius in each store that specializes in not only sales, but also diagnosing problems that come about from app compatibility issues EVEN FOR NON-APPLE SOFTWARE. The era has started when Apple stuff no longer “just works” (Handoff, for example), and Apple is now putting out updates that break 3rd party software in ways that are often not the 3rd party’s fault (Office 2016, for example). Apple needs to man up and help solve issues rather than leaving the Apple owner struggling to diagnose what’s amiss. iOS is impossible to diagnose, and OS X now hides so much stuff behind poorly designed preference panes, and has gutted built-in tools like Disc Utility, so that now gurus have to use 3rd party utilities a lot. Geniuses should know how to assist the user to employ DiskWarrior, or whatever.

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