“Morgan Stanley’s Katy Huberty today writes that smartphone sales are set to be weaker next year than even her reduced expectations, though she sees upside for Apple (AAPL) taking share with the iPhone,” Tiernan Ray reports for Barron’s.
We now look for 11% growth in 2015 (up 8% Y/Y in 4Q, implying in-line seasonality of 14% Q/Q) compared to our original forecast of 18% at the beginning of the year, and 12% in our most recently published model… We model iPhone units growing in-line with the overall industry, baking in share gains in the high-end segment. High end smartphones ($300+) have been growing slower than the overall market… Chinese users shifting to better smartphones and more US users planning to upgrade this year than last year. As a result, we expect Apple to take share in its two largest countries in 2016 despite materially lower expectations for overall smartphone unit growth. — Morgan Stanley analyst Katy Huberty
Read more in the full article here.
MacDailyNews Take: Mo’ money, mo’ money, mo’ money!
Apple’s iPhone can soon reap 100 percent of world’s smartphone profits – November 17, 2015
Apple’s iPhone owns 94% of smartphone industry’s profits – November 16, 2015
Apple iPhone owns over 90% of smartphone profits, so why do others even bother fighting over Apple’s scraps? – October 8, 2015
Beleaguered Samsung’s future depends more on components than on copying Apple – October 7, 2015
Beleaguered Samsung finding it tough to compete Apple’s revolutionary iPhone – October 6, 2015
Apple’s iPhone juggernaut continues with record-breaking sales while Android peddlers fight over scraps – September 28, 2015
Apple’s iPhone owns 92% of smartphone industry’s profits – July 13, 2015
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013