Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share

According to the latest research from Strategy Analytics, global smartwatch shipments grew an impressive 510 percent annually to hit a record 6.1 million units in the third quarter of 2015. In first place with a commanding 74 percent marketshare, Apple’s revolutionary Apple Watch continues to catalyze demand and set the pace in the smartwatch industry.

Cliff Raskind, Director at Strategy Analytics, said in a statement, “Global smartwatch shipments grew an impressive 510 percent annually from 1.0 million units in Q3 2014 to hit a record 6.1 million in Q3 2015. Global smartwatch growth is being driven by consumer demand across North America, Western Europe and Asia for the much-hyped Apple Watch model.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Apple Watch shipped 4.5 million units and captured a dominant 74 percent smartwatch marketshare worldwide in Q3 2015. Apple Watch’s retail presence is expanding fast and the device is now available in over 30 countries worldwide, including the United States, South Korea and China. However, Apple Watch is still not widely available at most mobile operators, and this is one area of weakness that Apple must improve to maintain its shipment growth in the future.”

Rajeev Nair, Senior Analyst at Strategy Analytics, added, “We estimate Samsung shipped 0.6 million smartwatches, capturing 10 percent marketshare worldwide for second position. Apple and Samsung together account for 8 in 10 of all smartwatches shipped globally. Samsung remains a distant second to Apple, but its new range of Gear S2 models is being promoted heavily and this will enable Samsung to bounce back with stronger marketshare during the upcoming Q4 2015 holiday season.”

Exhibit 1: Global Smartwatch Vendor Shipments and Marketshare in Q3 2015
Strategy Analytics: Global Smartwatch Vendor Shipments and Marketshare in Q3 2015
Source: Strategy Analytics
Note: Numbers are rounded

The full report, Global Smartwatch Vendor Marketshare in Q3 2015, is published by the Strategy Analytics Wearable Device Ecosystems (WDE) service, details of which can be found here.

Source: Strategy Analytics

MacDailyNews Take: YKBAWID.

Why Apple Watch sales are primed to explode – September 19, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
I own two $6,000 Swiss watches, but I wear my Apple Watch most of the time – August 14, 2015
Apple Watch will make up 40% of premium wristwatch sales by 2020 – report – August 14, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Swiss watch exports hit worst slump in five years as Apple Watch debuts – June 19, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014


  1. The “Gear S2 models is being promoted heavily and this will enable Samsung to bounce back with stronger marketshare during the upcoming Q4 2015 holiday season.” Really? So what, if they take it from the “others” category?

  2. I have no doubt that smart watches will become ubiquitous while tradition watches novelties. It’s all a matter of the devices maturing and gaining better functionality. I’ll jump on board on with Apple Watch version 2 knowing full well that it is only in it’s infancy and will quickly be bettered by later iterations.

  3. Wow a market that Apple was “late” to and has been having “problems” selling is now over 70% of the market. Tim Cook’s incredibly huge mistake that he should have been fired the first day sold more than 4 times what the industry had been selling. Samsung is loosing ground to Apple, and Other but some slick marketing next month will bring them back on top. Kissing mobile operators asses to get in their stores is something Apple must do. Like this has helped Samsung and Other a lot. This was fun.

    When you start hearing all the Android people chime in about Android ware remind them Samsung won’t even use it on their Gear S2.

  4. The details are important…what types of “smart watch” devices are lumped into the “Other” category??

    As I read the numbers, the only reason that the Apple Watch isn’t even more massively dominant in terms of statistics is “Other.” Apple arrived with a brand new product and nearly instantly captured the vast majority of the market. Samsung, who attempted to jump in early and upstage Apple in smart watches, declined after the release of the Apple Watch despite the fact that the Apple Watch is not designed for Android users. Only the “Other” category makes it look like there is potential competition in smart watches. But I doubt that the other watches are all that smart.

    1. Good question.. If the “Other” category presently included what you would agree to consider ‘smartwatches’, what would everyone’s share have been if other wrist wearables that had more than simple watch functions were included. Number could go both ways.

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