Apple CEO Cook highlights value of iPhone and iPad to corporate users

“‘You know you’re at an enterprise-software conference, right?’ Box Inc. CEO Aaron Levie joked to Apple CEO Tim Cook during an interview onstage at BoxWorks, his company’s annual event for customers in San Francisco,” Adam Satariano reports for Bloomberg.

“Business computing isn’t something Apple puts in its television ads or on billboards, but the appearance shows its increasing importance to the company under Cook. Thanks to demand for iPhones and iPads among corporate users, Cook said Apple generated $25 billion in enterprise sales in the 12 months that ended in June,” Satariano reports. “‘This is not a hobby,’ Cook said.”

“While corporate budgets are an attractive target for global technology companies, they weren’t always a focus for Apple. Cook said that began to shift as more people started to use their iPhones and iPads at work,” Satariano reports. “‘When the world was bifurcated between consumer and enterprise we focused on the consumer,’ he said. ‘But now if you want a smartphone, you don’t say, ‘I want an enterprise smartphone.””

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Read more in the full article here.

MacDailyNews Take: This holiday quarter is going to be massive for Apple.

Tim Cook: Apple’s enterprise business is already at $25 billion annually – September 29, 2015
Apple’s surprising new passion: The enterprise – September 9, 2015
The Apple+Cisco deal may change the world – not just the enterprise – September 1, 2015
Apple aims to boost enterprise iPad and iPhone sales with new Cisco partnership – August 31, 2015
Apple and Cisco partner to deliver fast lane for iOS enterprise users – August 31, 2015
Apple+IBM: Enterprise apps go wearable on Apple Watch – May 24, 2015
Apple+IBM’s MobileFirst strikes iPhone and iPad app partnership with China Telecom – April 2, 2015
Apple+IBM add 8 powerful new MobileFirst enterprise apps for iPad and iPhone – April 1, 2015
Apple+IBM partnership is more than a simple hardware distribution deal – February 28, 2015
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014


  1. What, 25 billion dullards from the business sector and an expanding market. That’s gonna bring the stock down and the doom sayers out of the woodwork.
    Oh I better put the /shjtt tag to illustrate that this post is satire, humor, joke and/or a tall tale cause not everyone reading this is from the free and civilized world.

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