“The latest customer satisfaction data for Apple Watch should make interesting reading for anyone with a stake in the wearables market, but could be highly significant as the company gets ready to ship watchOS 2,” Jonny Evans reports for Computerworld.
“This is because according to 451 Research, 54 percent of Apple Watch users say they are ‘very satisfied’ with their device,” Evans reports. “An additional thirty-three percent confess to being ‘somewhat satisfied’ leaving 6 percent each in the ‘somewhat unsatisfied’ and ‘very unsatisfied’ camps.”
“They also note that since buying their Apple Watch, an overwhelming 82 percent of owners who also have a traditional watch say the Apple Watch has replaced it – this could be a big threat to traditional watch sales,” Evans reports. “The Watch has replaced other third party products, including traditional watches and dedicated health and fitness monitors, the researchers claim – 16 percent have even cancelled a planned watch purchase to get hold of an Apple Watch.”
Evans reports, ‘When Apple Watch owners were asked whether they’d recommend their new device to a friend or colleague, a robust 83% say they’re Very (55%) or Somewhat Likely (28%) to do so,’ the researchers explain.”
Read more in the full article here.
MacDailyNews Take: Shocker. (dripping sarcasm)
As we wrote back in April:
Here’s what makers of Swiss or any other watches should do: Push the idea of wearing of two watches, one on each wrist or two on one wrist, into vogue. Because once people start using Apple Watch, they aren’t going to want to leave it at home. Ever. They won’t want to go to dinner parties without their Apple Watch. And that’s bad, bad news for watchmakers not named Apple.
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
I own two $6,000 Swiss watches, but I wear my Apple Watch most of the time – August 14, 2015
Apple Watch will make up 40% of premium wristwatch sales by 2020 – report – August 14, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Swiss watch exports hit worst slump in five years as Apple Watch debuts – June 19, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014