20 minutes with Tim Cook: The Mac’s future, the iPad Pro, iPhone 6s/Plus’ 3D Touch, and more

“Tim Cook is twisted sideways in the deep passenger-side backseat of a black Cadillac Escalade, rolling through Manhattan from the Flatiron district up to the company’s flagship Fifth Avenue Apple Store — where a great glass cube sits atop Apple’s subterranean retail center,” John Paczkowski reports for Buzzfeed. “Nobody at the store knows he’s coming. Not the manager. Not security. There’s no timetable for him to appear.”

“Cook likes the secrecy. He does these store drop-ins periodically and has found that surprise visits are far better for everyone involved, himself included,” Paczkowski reports. “He’s most excited by 3D Touch. ‘I personally think 3D Touch is a game changer,’ he says. ‘I find that my efficiency is way up with 3D touch, because I can go through so many emails so quickly. It really does cut out a number of navigational steps to get where you’re going.'”

“Two last questions as we turn the corner onto Fifth Avenue: The first — how close are we to a time when people are going to stop buying home computers and laptops and use only tablets? Will they give up their Macs for the iPad Pro?,” Paczkowski reports. “‘I think that some people will never buy a computer,’ Cook says. ‘Because I think now we’re at the point where the iPad does what some people want to do with their PCs.’ Cook is quick to point out, however, that this doesn’t foreshadow the end of the Mac. ‘I think there are other people — like myself — that will continue to buy a Mac and that it will continue to be a part of the digital solution for us,’ he adds. ‘I see the Mac being a key part of Apple for the long term and I see growth in the Mac for the long term.'”

Much more in the full article – highly recommended – here.

MacDailyNews Take: 3D Touch really is a game-changer and LONG LIVE THE MAC!


  1. Ah there you are MDN promoting life. See it isn’t that hard. Sure beats censoring others that support life, but hey that’s OK, you can claim that you invented it.

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