iPhone 6s/Plus will offer Rose Gold choice, have renamed Force Touch

“Today, our sources have confirmed that the new iPhones will actually come in a color that is unmistakably Rose Gold in both appearance and name,” Mark Gurman reports for 9to5Mac.

“Like the standard gold iPhone, the front glass will be white, unlike the black front found on Space Gray models,” Gurman reports. “The new color matches up with the two gold shades available for the Apple Watch, but the Rose Gold on the iPhone will obviously be made from anodized aluminum, rather than the 18-karat gold used in the $10,000+ Apple Watch Edition.”

Gurman reports, “We are told that the pressure-sensitive screen may not be called Force Touch on the iPhone, a detail we’ll discuss more in the near future.”

Read more in the full article here.

MacDailyNews Take: That will be a very popular color choice and help set the new “s” model iPhones apart from last year’s models. Make many of them in Rose Gold, Apple!


  1. “…but the Rose Gold on the iPhone will obviously be made from anodized aluminum, rather than the 18-karat gold used in the $10,000+ Apple Watch Edition.”

    But will it?

    1. I think you raise a good point.

      Apple marketing felt there was a benefit in seeing celebrities wear $10,000 apple watches. The same kind of thinking could produce an Apple version of a $10,000 phone.

      No doubt there would be a market for it. One which would generate a lot of P.R., and could be fun to watch.

  2. This color is perfect for the Chinese market. This should be a big seller there and might even cause existing owners of the iPhone 6/6+ in China to trade up early.

  3. I hope Apple will capitalize on the very high-end (who have huge disposable income and like to show off) and also sell gold alloy iPhones(Apple Watch variety). There are many super rich which would pay for these. Apple will not sell many but it will sure improve margins across iPhone range which is good for investors too.

  4. One of the not-so-small problems with the iPhone 4S was that it looked virtually identical to iPhone 4. There were many people who were freaking out about this because, how on earth are people are now going to know that their phone is the latest model, and NOT the last year’s one???

    By keeping exactly the same size and form, but adding a colour, this problem is solved.

    The whole 3G/3GS, 4/4s and 5/5s business is very clever, and I’d be very surprised if the 6S ends up being called 7. It allows the enormous cottage industry to continue making the same size cases and accessories, essentially doubling their addressable market. This of course significantly increases variety of offerings for the iPhone, compared to any other competing model.

    Soon enough, we’ll see what it’s all about.

    1. Sorry, I don’t see any evidence that Apple’s designers pay attention to third-party, after-market accessories. You suggest that consumers crave visual differentiation, but Apple consumers are less shallow than that. They readily identify compelling features like Siri on the iPhone 4s as reasons to upgrade, and such features seduce non-Apple customers as well.

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