Apple to reveal ‘something big’ on September 9th

“Apple has scheduled its annual iPhone debut for Wednesday September 9, a year to the day after 2014’s launch of its latest handset alongside Apple Pay and the Watch,” Tim Bradshaw reports for The Financial Times.

“Invitations were sent out to members of the press and analysts on Thursday morning, California time, bearing the teaser: ‘Hey Siri, give us a hint,'” Bradshaw reports. “When asked for a ‘hint,’ Siri responds with cryptic comments such as: ‘Well, I hear there’s something big happening on September 9’ and ‘Why don’t you check a rumours blog? That’s what I do.’ Fuelling the hype that inevitably accompanies any such launch, Apple fans posted quirky responses from the iPhone’s virtual assistant to social media.”

“Unlike last year’s Silicon Valley-based iPhone 6 event, next month’s unveiling will be held at the Bill Graham Civic Auditorium in San Francisco. The large 7,000-person capacity venue is better known for concerts, playing host to musicians including Janet Jackson, Jack White and Ellie Goulding,” Bradshaw reports. “Alongside a new iPhone, the California-based technology company is expected to reveal its long-awaited revamp to Apple TV, bringing the App Store to its set-top box for the first time and introducing a new remote control”

Read more in the full article here.

MacDailyNews Take: It must be “something big” otherwise why book such a large venue?

It’s official: Apple sends out September 9th special event invitations – August 27, 2015
Apple expected to hold massive special event at Bill Graham Civic Center in San Francisco on September 9th – August 27, 2015
Mystery company books San Francisco’s massive Bill Graham Civic Auditorium through September 13th – August 24, 2015


      1. Hopefully VR not RV. And btw, who drives an RV? I picture a nerdy dude with a transparent colored visor and one of those terrible 90’s Fannie packs with short golfer shorts. Not exactly Apple’s target market.

  1. Prediction: This will be about home kit, and the new AppleTV as a central hub of home automation.

    The extra space in the venue will be used for a “house” which will be built inside the venue and made for attendees to walk through and try the features.

    1. I have been convinced that Apple has been moving this way for a long time.
      The AppleTV will have more advanced Siri features to be controlled by your Apple Watch/remote/iPhone/iPad as a central Hub with Home kit.

      Tim Cook gave an interview some time ago, where he said he loved controlling his Apple TV with his Apple watch. When the interviewer asked about the Apple TV, an Apple PR person shut the interview down.
      This interview seemed to fly completely under the radar.

      If Apple finally has the full eco-system ready, Apple TV, Apple Watch and iPhone sales are set to go ballistic.

      I think this IS something really really big.

  2. What we need to see is who is invited. Last year they added hi end watch sellers, maybe this year they will invade Auto industry reporters 😉 or Samsung TV Designers LOL

    1. Thats not the rest of the industries way….they would do it on the 8th to try and beat Apple to the punch then learn what they did wrong in their product as usual.

  3. You know what would be BIG and make it appropriate for such a huge venue? Apple announcing that they will pay more attention to bugs and the bloated mess that is iTunes and iOS Music.

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