“Apple has scheduled its annual iPhone debut for Wednesday September 9, a year to the day after 2014’s launch of its latest handset alongside Apple Pay and the Watch,” Tim Bradshaw reports for The Financial Times.
“Invitations were sent out to members of the press and analysts on Thursday morning, California time, bearing the teaser: ‘Hey Siri, give us a hint,'” Bradshaw reports. “When asked for a ‘hint,’ Siri responds with cryptic comments such as: ‘Well, I hear there’s something big happening on September 9’ and ‘Why don’t you check a rumours blog? That’s what I do.’ Fuelling the hype that inevitably accompanies any such launch, Apple fans posted quirky responses from the iPhone’s virtual assistant to social media.”
“Unlike last year’s Silicon Valley-based iPhone 6 event, next month’s unveiling will be held at the Bill Graham Civic Auditorium in San Francisco. The large 7,000-person capacity venue is better known for concerts, playing host to musicians including Janet Jackson, Jack White and Ellie Goulding,” Bradshaw reports. “Alongside a new iPhone, the California-based technology company is expected to reveal its long-awaited revamp to Apple TV, bringing the App Store to its set-top box for the first time and introducing a new remote control”
Read more in the full article here.
MacDailyNews Take: It must be “something big” otherwise why book such a large venue?
It’s official: Apple sends out September 9th special event invitations – August 27, 2015
Apple expected to hold massive special event at Bill Graham Civic Center in San Francisco on September 9th – August 27, 2015
Mystery company books San Francisco’s massive Bill Graham Civic Auditorium through September 13th – August 24, 2015