Fossil already under pressure from revolutionary Apple Watch

“Fossil didn’t mention Apple by name, but the watch maker said new competitors are making this year a tough one,” Elaine Low reports for Investor’s Business Daily.

As we entered the year, we identified several disruptive factors that were going to make 2015 challenging… We expected visibility would be difficult with new entrants moving into our market. While we feel this will energize the category in the long-term as we add technology to our products, the near-term implications seem to be playing out. — Fossil CEO Kosta Kartsotis, August 11, 2015

“The ‘new entrants’ plausibly include the Apple Watch, which has threatened to shake up the traditional watch industry,” Low reports. “A recent survey by market tracker NPD Group found unit sales of watches at U.S. retailers sank 14% in June from a year ago, the most since 2008, suggesting the Apple Watch is already hitting demand for traditional watches.”

Read more in the full article here.

MacDailyNews Take:

Fossil is soon to discover just how aptly they’re named.MacDailyNews, November 13, 2014

Salesforce showcases 20 enterprise apps for revolutionary Apple Watch – August 12, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Analyst sees Apple Watch threat to Fossil ‘becoming real’ – April 20, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
The Apple Watch’s beautiful face is also its fatal flaw – says Fossil exec – March 6, 2015
Enjoy it while it lasts, Fossil – Apple Watch looms – November 13, 2014
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014


  1. Fossil…a wrist bound device that was once worn in the early 21 century. Apple hopes that Apple Watch doesn’t become an extinct technology discussed in history books.

  2. I have not worn a watch in years.

    Apple has gotten me interested in trying a wrist worn device again. Because it is not a hot button item for me, I am waiting to see if some of the sensors that were discussed, but didn’t make it into the first Apple Watch make it into the second iteration. Then I am a buyer. I suspect there are a lot of other folks with similar interest level and intentions.

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