Apple working with more than 40 companies to prime iPad enterprise sales

“Apple Inc., grappling with swooning sales of the once-blockbuster iPad and sensing an opening in the changing ways of work, is making its broadest assault to date on business computing,” Shira Ovide and Daisuke Wakabayashi report for The Wall Street Journal.

“The technology giant is working with more than 40 technology companies—many of them little-known makers of apps for accounting or sales presentations—to make the iPad a more appealing work tool,” Ovide and Wakabayashi report. “The initiative is a bet that Apple, which has never been a big player in the $2 trillion annual spending on workplace technology, can grab a bigger slice of the market by reshaping the nature of work in mobile-friendly settings—where Apple has an edge.”

“The initiative has been referred to as the ‘mobility partner program,’ or MPP, but Apple has discouraged partners from using that name publicly, said some people familiar with the program,” Ovide and Wakabayashi report. “These companies “are developing iOS solutions across industries that will empower employees and usher in a new era of productivity,” an Apple spokesman said.”

Read more in the full article here.

MacDailyNews Take: Again, as we wrote earlier today, if Apple hits iPad hard, as we expect they will very soon, this may well be iPad’s low point in Good’s enterprise tablet measurements.

New iPads, iOS 9 multitasking, and the fruits of Apple+IBM alliance propel iPad in the corporate tablet market and beyond, in the premium consumer market as well. Significant Android security issues will contribute to iPad’s coming surge.

Study: Apple iPad’s enterprise lead under fire as Android and Microsoft surge in tablets – August 11, 2015
Mac at work: IBM launches services to deploy Apple Macs at scale to the enterprise – August 5, 2015
Enterprise adoption of Apple’s indomitable Mac keeps growing – July 15, 2015
Apple prepares for major enterprise push by making Macs, iPhones, iPads easier for IT to support – June 2, 2015
Warning: Apple’s mythical iPad Pro may replace your enterprise PCs – May 14, 2015
Apple’s 12.9-inch ‘iPad Pro’ to feature oxide LCD display; mass production in Q315, sources say – March 5, 2015
Analyst: Apple likely to launch simple stylus with 12.9-inch iPad Pro; advanced 3D stylus due later – January 18, 2015
Apple granted another smart pen patent for capturing digital copies of notes and drawings – December 30, 2014
Apple files their 10th ‘Smart Pen’ patent of the year – December 6, 2014
iPen: Apple patent applications reveal advanced modular smart-pen – February 2, 2014
iPen? Apple secretly files three dynamic smart-pen patents in Europe – February 28, 2013
Apple patent application reveals advanced ‘active stylus’ for iOS devices – December 31, 2012
Apple patent application reveals more about their optical iPen and graphics program – May 24, 2012
Apple patent app details smart, heated ‘iPen’ stylus for iPad and iPhone – July 7, 2011
Apple patent application details new type of stylus for iPad – February 3, 2011

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. is apple pushing the entire Apple eco system?
    Apple systems work well if you have the whole thing: iPhones, Macs and iPads. Things similar to ‘Handoff’. technology A lot of enterprise work can only be done on Macs or a combination of both (mobile workers collaborate with colleagues with PCs in the home office for example). You can’t do big spreadsheets etc well on pads.

    From all I’ve read over the months since IBM alliance, it all seems to be iPads with little emphasis on Macs. If they aren’t doing it now maybe thinking of a ‘whole eco system’ strategy is good long term.

    1. Most people don’t work with spreadsheets. The iPad is not for work that is writing intensive. It is for mobile the workforce. The iPads problem is the people who write code, books, website and articles don’t understand the mobile workforce. The people who could benefit from an iPad don’t know how to communicate their needs. Once it does take off it will change a lot of industries.

      This has been MS’s big fail, they see tablets as doing the same jobs as PC’s. Not jobs that have been left out of the tech revolution. This is why their tables have failed, because they were just laptops with touchscreen. They had to have a keyboard to work. If your job requires you to be at a desk most of the day than you don’t need a tablet. If you’r moving all day than laptops does not work well. They work well for the people who go to job sites and do most of their work setting down.

      1. “Most people don’t work with spreadsheets.”

        you’re not getting to what I’m saying. You are letting your pre conceptions filter what I wrote.

        I’m not saying most people work on spreadsheets or PCs like Macs are better or can replace pads, they each have their functions.

        What I’m saying is THIS:

        The people who work with iPads often have to ‘collaborate’ with people who DO work with spreadsheets. Practically all the data in and out of pads in corporations start or end up in PCs of the production staff (like engineers) , managers and accountants. So Apple should push the whole eco system.

        Take my own field : Ad graphics. The account manager might use pads to show stuff to the clients and get feedback but that feedback ends up at the artists at HQ who are working on Mac Pros.

        IPads working with Macs (and iPhones) have advantages over iPads with Windows PCs.

        Apple should use this reasoning of the advantages of the eco system, if they push iPads they should also try to push Macs into corporations.

          1. the info is helpful and I’m glad they are doing it.

            but the somewhat sarcastic tone of your post : (“I too may be missing your point, or letting my preconceptions filter everything I read” ). HUH?

            I prefaced all my comments in my first post with cautions like “what I read, if “etc about what Apple’s strategy was implying ‘as far as I know’.

            and my second post and where you said “I too may be missing your point” … huh?
            if you don’t get my second post, I don’t think I can be any clearer. My argument is exactly what apple is doing with IBM in the link YOU PROViDED , that Macs can play a part in enterprise. I guess they think it’s a good idea like me.

            1. WetFX points was valid but he was REPLYING to my post and I felt he was misinterpreting my post on MY THREAD.
              He said “Most people don’t work with spreadsheets” implying that I was saying that Macs were better than iPads because they can do spreadsheets and that’s why I was encouraging them for enterprise instead of my argument of ‘collaboration’. Look at his post and my first, he seems to be missing my points entirely.

              what’s YOUR excuse for brusqueness?
              at least I have an excuse even if too harsh so what’s YOURS?

      1. it’s sad but I have to agree with you.

        I dislike the bloated, unintuitive software that Msft produces but for high pro levels iWorks lags Excel etc. The easily available macros for Excel for example streamlines so many high end functions. I didn’t believe it myself until I was forced to do some Excel spreadsheets.

        Apple can do something spectacular if they focused.

  2. iPad has all of the advantages over the competition that iPhone has. What it doesn’t have is an artificial incentive to upgrade every two years. iPads remain useful for as long as Macs (maybe even longer). And the overall market for tablets is not as large as the one for smartphones. People generally need smartphones. Tablets are not as universally needed.

    The initial success for iPad was due to customers who decided to buy an iPad instead of a cheap plasticky laptop. iPad was designed (and priced) to be Apple’s answer to the then-popular “netbook” segment. There was essentially no existing tablet market. Now, there are cheap plasticky tablets.

    Apple is focusing on uses for iPad that are ideal for its form, especially in enterprise. Some computing needs are best suited for desktops, some for laptops, and some for tablets. There are MANY places where an iPad would be ideal, where laptops are being used currently (or no computing technology is being used at all). Apple and IBM have barely begun to exploit those sales.

  3. My work environment is filled with Macs, iPads, and iPhones. Unfortunately, the Macs are all running Windows, since that is the standard in our industry (auto dealership).

    Ironically, Macs make the best Windows computers, since they have none of the bloatware which is usually associated with pre-loaded copies.

  4. How can Apple expect to succeed in the enterprise area with out descent server software and. A proper server dedicated to Apple products everything using windows and Linux is a compromise.

  5. Where I first witnessed iPads employed en-masse is as stock taking devices or POS (Point Of Sale) terminals (at my local Walmart no less). Lately they seem to be replaced with Android devices which are (a) cheaper and, (b) task limited [no browser etc], and (c) designed to interface with Windows Office. That paradigm won’t change anytime soon unless Apple wants to go lowballing on profit and sell junk. I think Apple’s/IBM’s interest is in serving medium sized businesses that can’t afford the IT support needed to manage Windows/Android empires and would benefit from using expressly Macs for their inherent strengths. None of this requires taking on Windows Office.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.