Apple, Google, and the road to the know-it-all personal assistant

“Watching the keynote from Apple’s Worldwide Developer Conference this week, and from Google’s I/O conference two weeks ago, what stood out the most to me was the effort that both companies — as well as Microsoft — are putting in to create intelligent systems that know as much as possible about you,” Michael J. Miller writes for PC Magazine.

“One thing Apple stressed was privacy, with [Apple VP Craig Federighi] saying ‘We were able to bring intelligence throughout the experience in iOS 9, but we do it in a way that does not compromise your privacy,'” Miller reports. “In what certainly sounded like a dig at Google’s advertising-based model, he said Apple doesn’t mine your photos, email, photos, or cloud information. He said all of the information is done on the device and stays on the device under your control, and when the system has to send information to the cloud to do searches or look for traffic, it does so anonymously without information shared with third parties. ‘You are in control,’ he said.”

Miller reports, “I wonder if one of the reasons Google hasn’t called its service a ‘personal assistant’ is because it sounds a bit off-putting from a company whose primary business model is oriented around collecting data about people and using it to better target advertisements.”

Much more in the full article here.

MacDailyNews Take: Google Now is to Siri as Big Brother is to Edward Snowden.


Mossberg: Apple’s latest product is privacy – June 12, 2015
Apple looks to be building an alternative to the Google-branded, hand-over-your-privacy ‘Internet Experience’ – June 11, 2015
Understanding Apple and privacy – June 8, 2015
Edward Snowden: Apple is a privacy pioneer – June 5, 2015
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
A message from Tim Cook about Apple’s commitment to your privacy – September 18, 2014
Apple will no longer unlock most iPhones, iPads for police, even with search warrants – September 18, 2014

Analyst: Google faces ‘significant’ blow if Apple dumps them from Safari – February 5, 2015
Yahoo gains further US search share; Google falls below 75% for first time – February 3, 2015
Microsoft, Yahoo vie to become Apple Safari’s default search option – November 26, 2014
Firefox dumps Google for default U.S. search, switches to Yahoo/Bing – November 20, 2014


  1. Was at a wedding a few weeks back and the guys were sitting around sucking chardonnay. The subject of Android vs Apple naturally reared its head, and I observed one thing: The Android guys are backed into a corner about privacy; the uniform response being, “(Privacy) is gone. Everything is already known.”

    I prefer a world view of diminishing intrusion.

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