Analyst: Apple needs to up its cloud game to compete with Google

“Google Inc. announced a slew of new products and services last week that expand its ecosystem — and one analyst said the move could pressure Apple Inc. to be more combative in cloud services ahead of its own developer conference next week,” Jennifer Booton reports for MarketWatch. “Google now has ‘dramatically more advanced cloud services’ than Apple, said Jefferies analyst Sundeep Bajikar in a note to clients Monday morning.”

“It is pressuring Apple to ‘raise its game’ in cloud services to ‘combat competition’ over the longer term, said Bajikar, who said he ‘wouldn’t be surprised’ if Apple announces some cloud advancements at its Worldwide Developers Conference (WWDC) next week,” Booton reports. “‘Google Now on Tap, Google Photos, and Expeditions are examples of three new services that build on Google’s Cloud prowess to deliver dramatically more advanced (and economical) capabilities to virtually every Smartphone (and every classroom),’ said Bajikar.”

Read more in the full article here.

MacDailyNews Take: Yet another analyst talking out of his ass. Google’s services are certainly not infallible and, vice versa, Apple’s cloud services are certainly not as fallible as some claim. Yes, Apple can always do better, but Apple doesn’t treat their customers as products for sale to the highest bidder as Google does. That’s how Google delivers “economical” capabilities (limited services for “free”; see: 16MB per photo storage limit) vs. Apple who offers their customers privacy and more robust services (see: up to 16GB per photo storage) in exchange for a fee.


Passing on Google Photos for iOS: Read the fine print before you sign up for Google’s new Photos service – June 1, 2015
Why Apple’s Photos beats Google Photos, despite price and shortcomings – May 30, 2015
Is Apple is losing the photo wars? – May 29, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Survey: People trust U.S. NSA more than Google – October 29, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
Apple will no longer unlock most iPhones, iPads for government, police – even with search warrants – September 18, 2014
U.S. NSA watching, tracking phone users with Google Maps – January 28, 2014
U.S. NSA secretly infiltrated Yahoo, Google data centers worldwide, Snowden documents say – October 30, 2013
Google has already inserted some U.S. NSA code into Android – July 10, 2013
Court rules NSA doesn’t have to reveal its semi-secret relationship with Google – May 22, 2013
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014


  1. and what can Screwoogle do with your photos and personal “free cloud” uploaded material???

    Answer- anything they want……………….

    NO THANKS…….!!

  2. SO amazing when nobodies who have probably never run even a $100,000/yr company, presume to tell the largest company on the planet what they “need” to do.

  3. ANALyst, really, you people never learn isn’t?
    Apple doesn’t need anything, on the contrary, analyst need to learn that apple is a way different kind of beast. These people want to use the same can opener to spend a can of vegetables and a barrel of oil.

  4. Why doesn’t this guy see these so-called services as Google having to respond to Apple’s innovative services? ANd point out that the only way to get people to choose Google Services over Apple is to give them away. That’s the Google business mode.

  5. I would rather pay for a more reliable service. Storage has become cheaper over time and Apple has passed that savings on to customers multiple times.

    While it may never be free (and will certainly never trade costs at the expense of the customer for the benefit of advertisers), the cost:storage capacity an end user pays for will become more efficient.

    As I always like to say lately, I would rather have my products and services from a company specializing in products and services, rather than a company specializing in monetizing user behavior and advertising.

  6. The fallacy in the logic is that unlike Google, Apple does not rely on their services to sustain their business. Apple sells hardware – they make their money from those sales. The cloud services they offer augment the value of those devices. If you’d rather use services from Google, Microsoft, Facebook, Twitter, etc. so what?

  7. My only gripe is that Apple needs to make the cloud services completely seamless ESPECIALLY if it is such an important part of the set-up/back-up/cross-device integration process.

    It would seem like Apple shouldn’t count your iDevice backups toward the total storage available, because if you backup more than one device, it will immediately bump up against the minimum storage limit. You really need at least 5GB for EACH device, minimum, for backup.

    1. Apple is still building out their data centers and distribution networks. Once they’re done and can meet the storage needs of the hundreds of millions of users, then I’m sure, just as they did with software, they’ll start to offer more for less or even free.

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